Tag: philippines

Women on Fire 2025: Empowering Women, Building Resilient Communities

On By Jennifer PagalilauanIn StoriesLeave a comment


The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

A statue in front of a building AI-generated content may be incorrect.SM Megamall’s Time Sculpture turns purple in support of women empowerment.Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

“Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,” said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A group of people in uniform AI-generated content may be incorrect.
A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

A person standing at a podium with microphone AI-generated content may be incorrect.On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”. 
On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

A group of people holding signs AI-generated content may be incorrect.SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares’ initiatives, visit the official website or follow @SMCaresOfficial on social media.

Mambajao is summer and tourist-ready with world-class, next-gen 911 public safety system in place

On By Jennifer PagalilauanIn NewsLeave a comment

When tourist traffic swells in Camiguin Island this summer, the municipality of Mambajao will be good and ready to look out for its residents’ and the island visitors’ safety and security.

The third-class municipality in northern Mindanao has just activated its 911 hotline at the Mambajao Operation Center at Lakas Poblacion, with Mayor Yñigo Jesus Romualdo and Congressman Jurdin Jesus Romualdo leading the activation ceremony on February 27.

Mambajao 911 calls are now routed and picked up directly by the emergency response command center. Data dashboards summarize information visually and help users understand data better to make decisions faster. This month the Mambajao command center also launched its automated incident ticketing system that dramatically improves response times, streamlines workflows, and reduces error.

More advanced features of the next-gen emergency system will be provided in the next few months. These are caller’s location, the ability to send photos and videos through the system, CCTV interoperability, and auto transcription that converts recorded or live audio into text within minutes – all actionable data gathered by the system to better serve the community.

“Finally, we have this next generation advanced 911 system for emergency response and assistance. It’s really here, and it’s really happening. Our plan for the municipality is turning into reality, one by one,” Mayor Romualdo said.

Mambajao started its next generation advanced 911 journey last October when it put up a command center already equipped with the cutting-edge technology. Mambajao became the first municipality in northern Mindanao that could respond to distress calls in unprecedented speed by partnering with NGA 911 Philippines, the local subsidiary of NGA 911, LLC headquartered in California, USA, the global innovator of emergency calling technology and the leader in Next Generation 911 (NG911) emergency communications worldwide. 

Mambajao joined Morong, Rizal; Alaminos City, Pangasinan; Cebu City, Cagayan De Oro City and soon, Navotas City in Metro Manila and Bustos, Bulacan as LGUs already equipped with the world-class emergency response system.

Last Feb. 7, 2025, during the 7th General Assembly of the League of Provinces of the Philippines, DILG Secretary Juanito “Jonvic” Remulla called on local chief executives to extend full support to the country’s implementation of the 911 system for a faster, more efficient response to emergencies.

With the advanced emergency response system in place, island guests and residents can feel secure in Mambajao this summer, knowing that wherever emergencies may happen, they can be provided assistance in just a few minutes,” said Ms. Raquel Ranara, Mambajao DRRM officer.

She said response time to emergency calls has dramatically been shortened to just 3 to 5 or 7 minutes when the system was activated. Emergency calls are mostly for medical assistance or reports of vehicular accidents. 

Robert Llaguno, Country Head of NGA 911 Philippines, explained that upon full implementation, when someone calls 911, the location of that particular caller is immediately provided, and the search radius is limited to just about 5 yards with 90% accuracy.

“NGA technology can ingress various types of available systems or applications and integrate them with local government’s CCTV systems that will provide front liners and first responders with enhanced location and situational awareness. We can also integrate with instant messaging applications and provide an omnichannel queue.”

E911 National Office Executive Director Francis Fajardo said cutting-edge emergency response command centers are staffed by well-trained and dedicated personnel and can handle crises and emergencies with precision and professionalism.

SM Viyline MSME Caravan: Strengthening community ties at SM City Baguio

On By Jennifer PagalilauanIn StoriesLeave a comment

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan took place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region. 

Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio

A highlight of the event was the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez graced the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community. 

A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.

The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement. 

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. Photo from the Viyline Media Group.

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 – 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth. 

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan’s triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio. Photo from the Viyline Media Group.

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls 

SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end support—from incubation to national expansion—ensuring that local businesses thrive in a highly competitive landscape. 

What’s New at SM Supermalls? Discover the Freshest Finds, Tastes, and Trends at the #HomeOfFirsts!

On By Jennifer PagalilauanIn StoriesLeave a comment

Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!

SM North EDSA

Flavors to Savor
Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves. 

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor
Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves
Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you’re looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you’re craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever. 

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.

Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything new! Download the SM Malls Online app on the Apple App Store and Google Play for more exclusive deals and offers.

Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

###

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

On By Jennifer PagalilauanIn CSRLeave a comment


A united commitment for brighter communities!  Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities
Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability
The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together
This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines
The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.

###

Explore the New Wave of Shopping and Dining at SM North EDSA: New on The Block and Beyond

On By Jennifer PagalilauanIn UncategorizedLeave a comment

SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.

Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.

Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.

Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit http://www.smsupermalls.com or follow @smsupermalls on social media.
###
SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

Karera.Live online gaming launched

On By Jennifer PagalilauanIn StoriesLeave a comment

Innovative online gaming platform Karera.Live recently held its soft launch at The Blue Leaf in McKinley Hill Village, Taguig City. 

This groundbreaking platform combines entertainment and cutting-edge technology to bring a new gaming experience to players in the Philippines. It is the first PAGCOR-licensed, live-streamed ball racing game in the country, operating under the Local Gaming Operator category and Specialty Games bracket.

Designed for local audience, the platform offers a fair, exciting, and immersive gaming experience through games like its debut offering, Dos Letra Karera. 

A fresh take on online gaming 

Karera.Live introduces a one-of-a-kind gameplay concept where players can bet on live-streamed races featuring specially designed racing balls. The game combines the thrill of classic racing with the unpredictability of gravity and momentum. The tracks themselves are spectacles, featuring straightaways, tight corners, dynamic obstacles, carousels, and elevation changes to create an edge-of-your-seat experience. 

Players participate by selecting their preferred racing ball and placing bets through the platform’s live stream, accessible exclusively on mobile phones. Wins are credited instantly to the players’ e-wallets, ensuring a seamless and user-friendly experience.

“Karera.Live fills a gap in the gaming market by offering a truly unique racing experience. This is more than just a launch—it’s the beginning of a new era in gaming.” said spokesperson Atty. Gab Canlas Ablola.

Pioneering technology and responsible gaming 

Karera.Live leverages advanced technology, including real-time live streaming, low-latency networks, and secure e-wallet systems. The platform’s robust E-KYC system ensures that only players aged 21 and above residing in the Philippines can join – in compliance with PAGCOR’s rigorous standards. 

The company is committed to responsible gaming and data security, employing cutting-edge cybersecurity measures to protect player data and ensure fairness in gameplay. Each race is designed with randomized start gates and precise engineering, making outcomes unpredictable and impossible to duplicate. 

During the event, Karera.Live showcased live demo races, media panel discussions, and key partnership announcements. Attendees also learned about upcoming games such as Tres Letra Karera (three balls) and the Zodiac Race, which feature 12 balls representing the zodiac signs competing in thrilling races. 

Canlas Ablola added, “We aim to redefine the gaming landscape by combining entertainment with integrity and technology. Our long-term vision is to establish Karera.Live as the premier gaming platform in the Philippines while supporting PAGCOR and the Philippine government’s nation-building programs.”

100% Filipino-owned and operated 

Proudly Filipino-owned and employing a 100% Filipino workforce, Karera.Live aligns with its mission to create jobs and support local talent. This is attuned to with the company’s commitment to community engagement and responsible gaming practices. 

As Karera.Live continues to grow, the company plans to expand its game offerings, introduce advanced features, and create more opportunities for player engagement. New concepts such as themed tracks and dynamic game mechanics promise to keep the experience fresh and exciting for players.  

Players can now enjoy Dos Letra Karera and other innovative games on Karera.Live’s mobile platform. With seamless gameplay, real-time betting, and a strong focus on fairness, Karera.Live is poised to revolutionize the gaming industry in the Philippines. 

For more information, visit Karera.Live and follow us on social media for the latest updates and promotions.

20 Museums and Galleries You Should Visit in CCP Pasinaya 2025

On By Jennifer PagalilauanIn EventsLeave a comment

Celebrate the National Arts Month with CCP Pasinaya 2025 Open House Festival: Para sa Lahat and visit as many museums and galleries as you can through its hop-on, hop-off museum tour around Manila and Pasay cities 

On February 1 and 2, pay-what-you-can, and visit-all-you-can with Paseo Museo, one of the well-loved components of CCP Pasinaya. Take the free CCP shuttle in the Paseo Museo terminal, located along Vicente Sotto Street and explore these 20 museums and galleries:

  • ADAMSON UNIVERSITY GALLERY – serves as a hub for art and photography exhibits, featuring works from both established and emerging artists since its inauguration in 2005. It also functions as a holding area for distinguished guests of the theater, further enhancing its role as a cultural and artistic venue.
  • ASIAN INSTITUTE OF MARITIME HISTORY (MUSEO MARITIMO) – established in 2012 to promote and safeguard the Philippines’ maritime heritage, the museum proudly presents a curated collection of artifacts and exhibits that weave together the intricate narrative of the nation’s maritime legacy.
  • BAHAY TSINOY – the premier cultural and lifestyle museum depicting the lives of the Chinese in the Philippines from pre-colonial to contemporary periods. Bahay Tsinoy documents, interprets, and communicates to a diverse audience about the evolution of the Tsinoy or Chinese Filipino, in order to propagate and perpetuate the imprint, impact and influence of the Tsinoy ethnic minority in mainstream Philippine society.
  • BALUARTE DE SAN DIEGO – the first stone fort in Manila turned into an archeological park. The garden area – which was once the site of a foundry and soldier’s barracks – is today rented out for private functions. The 16th century stone ruins provide a unique backdrop, while the fountain and pergola complete the perfect setting for special events and occasions.
  • CASA MANILA –  a living museum that features the lifestyle of an affluent Filipino family during the late Spanish colonial period. The interior decor of the house reflects the turn of the late 19th century where furniture and furnishings were sourced from Europe and China. Painted walls, crystal chandeliers, carved traceries, Chinese ceramics and gilded furniture show the elegance and luxury of a 19th century Manila house.
  • CENTRO DE TURISMO – offers an immersive experience into the rich history, vibrant present, and sustainable future of Intramuros. Exhibits and historical artifacts will take visitors on a journey through the Walled City’s pre-colonial roots, its role as a Spanish colonial center, the devastation of World War II, its ongoing revitalization, and its future development.
  • MUSEO DE INTRAMUROS – comprises two important reconstructions: the San Ignacio Church and the Mission House of the Society of Jesus. As the name denotes, the complex now houses the vast ecclesiastical collection of the Intramuros Administration.  
  • FORT SANTIAGO – one of the oldest fortifications in Manila built by the Spaniards in 1571, now standing as a memorial to the victims of World War II and the sacrifices of the Filipino people in pursuit of freedom.
  • GALLERIA DUEMILA – established in 1975, Galleria Duemila is known as one of the oldest art galleries in Manila. Galleria Duemila specializes in highlighting Filipino and other ASEAN contemporary artists and other modern masters such as Fernando Amorsolo, Fernando Zobel,  Jose Joya, H.R. Ocampo, among others. 
  • GSIS MUSEO NG SINING – established in 1996, the GSIS Museum showcases their rich art collection of National Artists for Visual Arts such as Fernando Amorsolo’s “History of Philippine Music” mural, as well as exhibitions from new and upcoming Philippine artists.
  • MANILA CLOCK TOWER MUSEUM – designed by Architect Antonio Toledo in the 1930s, the iconic clock tower is accessible through Manila City Hall and stands at 100 feet high. Transformed into a museum in 2022, the Manila Clocktower Museum features an immersive and multi-sensory experience about the history of Manila, and also features changing exhibitions in the visual arts, design and fashion.
  • METROPOLITAN THEATER (MET) – a historic example of Philippine Art Deco architecture, the Metropolitan Theater (MET) has hosted various performances such as plays, concerts, operas, and musicals since its inauguration in 1931.
  • MUSEO PAMBATA – Museo Pambata is a children’s interactive museum, the first of its kind in the Philippines. It aims to provide an alternative to the formal classroom environment, engaging the minds of the young, inspiring them to learn more, and revitalizing what child education should be – fun and exciting!
  • MUSEUM OF CONTEMPORARY ART AND DESIGN (MCAD) – a non-collecting art institution under the De La Salle-College of Saint Benilde that considers the larger ecosystem of the Philippine art scene, the Museum of Contemporary Art and Design (MCAD) Manila presents exhibitions, learning, and publications programs; as well as other cultural and art-inspired undertakings in collaboration with local and international artists and institutions.
  • NATIONAL MUSEUM – ANTHROPOLOGY – stages the Philippine ethnographic and terrestrial and underwater archaeological collections narrating the story of the Philippines from the past, as presented through artifacts as evidence of its pre-history.
  • NATIONAL MUSEUM – FINE ARTS – home to 29 galleries and hallway exhibitions of 19th century Filipino masters, National Artists, leading modern painters, sculptors, and printmakers. Also on view are art loans from other government institutions, organizations, and individuals.
  • NATIONAL MUSEUM – NATURAL HISTORY – houses 12 permanent galleries that exhibit the rich biological and geological diversity of the Philippines. It includes creatively curated displays of botanical, zoological, and geological specimens that represent our unique natural history. 
  • PWU-SFAD JOSE CONRADO BENITEZ GALLERY – located inside the Philippine Women’s University, the School of Fine Arts and Design Studio Gallery holds numerous exhibitions that showcased works of PWU alumni, students, faculty and organizations. It is designated as a studio gallery by setting itself as a laboratory for academic study, artistic exploration and inquiry.
  • BULWAGANG ROBERTO CHABET – while the Tanghalang Pambansa or the CCP Main Building is undergoing renovation until 2026, Bulwagang Roberto Chabet serves as the center’s main exhibition hall and gallery.
  • LIWASANG KALIKASAN – home to various public art installations and the CCP bamboo pavilion, where the unique architectural elements offer an unconventional space for special events like the light, sound, and projection presentation in CCP’s ‘Dagitab Digital’.

This year, the CCP continues to bring events like the Pasinaya Open House Festival, the Cinemalaya Philippine Independent Film Festival, and the Virgin Labfest to even broader audiences this year. Through these programs, the Center remains a home to Filipino and global audiences who hope to experience the very best of Filipino arts and culture.

CCP Pasinaya’s Paseo Museo tours start at 9am, with the last trip at 4pm on February 1 and 2, 2024. The multi-arts festival is simultaneously held at CCP Complex, Circuit Makati, various partner museums and galleries in Metro Manila, Batangas Province (Batangas), Himamaylan (Negros Occidental), and Sorsogon City (Bicol). It also makes a highly anticipated return to Iloilo City headed by the Iloilo Museum of Contemporary Art (ILOMOCA) and Tagum City (Davao del Norte) with the Musikahan sa Tagum Foundation, Inc. This is in partnership with the networks of the CCP Kaisa sa Sining. 

Follow the official CCP social media accounts on Facebook, Instagram, X, and TikTok for the latest updates.

SM Mall of Asia Complex: A benchmark in resilience and innovation

On By Jennifer PagalilauanIn StoriesLeave a comment

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 

“We believe that safety is the cornerstone of thriving communities,” Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex’s resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime’s dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations.  The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime’s longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

Viyline MSME Caravan kicks off at SM Supermalls

On By Jennifer PagalilauanIn StoriesLeave a comment

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while amplifying their visibility by leveraging the massive influence of top Filipino vloggers.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

With a commitment to supporting local businesses, SM Supermalls provides prime venues for the caravan nationwide. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

“Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences,” shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is a business opportunity and reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

  • SM City Bataan: January 22-29 #ViyLuckyinBataan
  • SM City Baguio: February 19-25 #ViyInLoveInBaguio
  • SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma

Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!