SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote

Public Awareness on Cybersecurity

Strengthening Cybersecurity Awareness 

The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.

Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety 

Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit tasked with preventing and combating cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between the government and the private sector to safeguard Filipinos against online threats.

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers

“I am happy that they came up with a job fair for government agencies. Many still want to serve and work for our government,” said Ken Gonzaga, who applied for several positions during the Job Fair event held at SM North EDSA.

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September

The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service.

Opening the doors to public service | The Civil Service Commission (CSC) together with SM Supermalls officially opened the Civil Service Anniversary Job Fair at SM City North EDSA in celebration of CSC’s 125th year.

Partners in nation-building | Representatives from CSC and SM Supermalls join forces to bring government sector job opportunities closer to Filipinos. This reaffirms their commitment to empower Filipinos with sustainable careers during the CSC’s 125th Anniversary.

Beyond Employment: Building a Nation of Servants

These job fairs go beyond recruitment. They highlight the critical role of civil service in nation-building, inspiring Filipinos to pursue careers that directly impact communities and transform lives.

SM Supermalls President Steven Tan emphasized the importance of the collaboration: “SM is honored to celebrate 125 years of Philippine Civil Service by opening our malls as venues where Filipinos can discover not just jobs, but meaningful careers in public service. By working hand-in-hand with CSC and our government partners, we continue to support an empowered citizenry and sustainable nation-building.”

A Legacy of Service, A Future of Opportunities

The Civil Service Anniversary Job Fairs reaffirmed SM Supermalls’ role as a trusted partner of the government—helping agencies source their talents, empowering jobseekers to find stable and impactful careers, and bringing essential services closer to communities.

For many participants, these job fairs also meant finding purpose in serving the nation. Joanne Moriel, a fresh graduate has her eye on government employment: “Especially with what’s happening now in the country, I want to be part of the public sector to be able to help make a difference.”

As part of the exclusive celebration of the 125th Philippine Civil Service Anniversary, SM Supermalls mounted a series of job fairs nationwide in partnership with the Civil Service Commission. These were held on September 3 at SM City Tuguegarao, September 3–4 at SM CDO Downtown Premier and SM City Butuan, September 4 at SM City North EDSA, September 4–5 at SM City Iloilo, and September 5 at SM City Legazpi. The celebration continues with the final leg happening on September 9 at SM City Baguio.

“Our partnership with SM Supermalls make it easier for Filipinos to explore careers in public service—opportunities that go beyond personal growth and contribute to the progress of our communities and the nation, the place is well-organized, convenient and very accessible for jobseekers” said Mary Grace Dugay, Director III, Civil Service Commission.

Public service careers within reach | Applicants are briefed about available government positions, highlighting the role of public service in building stronger communities.

Through its #SMJobFair campaign, SM Supermalls remains committed to making opportunities in both the private and public sector accessible, convenient, and inclusive—transforming malls into gateways where ordinary Filipinos can build extraordinary futures.

VIYLine MSME Caravan at SM City Masinag 

VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23

VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs.

The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together with SM Supermalls, the caravan has become a well-loved platform for micro, small, and medium enterprises (MSMEs) to shine in some of the country’s busiest malls. From beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites, shoppers can look forward to discovering the creativity, resilience, and grit of Filipino entrepreneurs.

Host Tita Krissy Achino (middle) and Even PH co-owners Venice Velasquez and Eve Castro show their support for fellow MSMEs during the caravan’s opening week.

The caravan has already made waves in its earlier stops across Luzon—including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa—drawing enthusiastic crowds eager to support local brands and meet influencer-entrepreneurs.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”

Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.

All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.

Catch the VIYLine MSME Caravan at the Upper Ground Level of SM City Masinag from September 17 to 23. Support local. Shop with purpose. Celebrate Filipino talent at the VIYLine MSME Caravan.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!

BEST & NEW FIRSTS IN METRO MANILA: Trends in Lifestyle + Fashion you’ll absolutely want

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then, free up your weekends from errands and get ready to fill up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila. 

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you’re dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

  • 8seconds at SM Mall of Asia – Want to emulate your K-pop idols’ incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you’ll step out looking ready for your next world tour!
  • JD Sports at SM Mall of Asia – Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.
  • Another Sole at SM Megamall & SM Mall of Asia – Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.
  • Bocu at SM Aura – Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit http://www.smsupermalls.com for the latest updates and events!

WORKS OF LOCAL AUTHORS TO BE TRANSLATED INTO ENGLISH UNDER THE NATIONAL BOOK DEVELOPMENT BOARD’S TRANSLATION SUBSIDY PROGRAM

QUEZON CITY, Philippines—THE National Book Development Board (NBDB) announces the 20 grantees selected for its Translation Subsidy Program (TSP)  this year “for local authors who wish to have their works translated into a foreign language.”

Out of 32 proposals submitted to the NBDB, 20 grantees were selected. Among them are mBayuka Tanu! Maguindanaon Bayuk Translation, Transcription, and Annotation Volume 2 by Mansoor Limba, Aswanglaut by Allan N. Derain, Mga Lumadnong Sugilanon nga Mahinuklogon by Karl M. Gaspar, Si Lola Basyang sa Entablado by Christine Bellen-Ang, Si Amapola sa 65 na Kabanata by National Artist for Film and Broadcast Arts Ricky Lee,  Samtoy: Mga Kwentong Ilokano (Bagong Edisyon) by Danilo B. Antalan, Noli S. Dumlao, Aileen R. Rambaud, Arnold Pascual, Jose Sherma E. Benosa, N.M.E. Valdez, Ariel Sotelo Tabág, Juan Al. Asuncion, Roy V. Aragon, Daniel L. Nesperos, Joel B. Manuel, Prodie Gar. Padios, Mighty C. Rasing, and Selected Poetry of Gualberto Cea Manlangit by Gualberto Cea Manlangit, to name a few.

The 20 grantees’ works, which were written in Filipino, Ilokano, Maguindanaon, Bikolano, and Bisaya, cover multiple genres such as fiction, poetry, short stories and essays, comics, novel, among others, and will all be translated into English. The amount of the grant ranges from PHP 70,000 to PHP 200,000.

“We want to promote the literary works of Filipino authors through the translation of local books written in Tagalog and other Philippine languages not just into Tagalog or English, but likewise in other languages around the world so they would be known internationally. We believe translation is key to achieve that goal,” explains Ma. Carolina Tapia, NBDB’s Chief of the Creative and Professional Development Division.

Under the selection criteria established by the NBDB, grantees are chosen based on their relevance to the publishing sector and the reading public, significance in promoting knowledge on the diverse culture, events, and topics of the Philippines,  and a production plan or marketing plan that is feasible and effective for local distribution and promotion efforts.

The TSP offers financial support to encourage the translation, publication, and distribution of Philippine books in foreign markets in order to introduce more Filipino stories, voices, and perspectives to readers across the globe.

Being selected as a translation grantee is a pivotal opportunity for Filipino writers. It means they will be provided with formal support for translation, visibility at major international book fairs, and an open door into the global literary marketplace. For local authors, it’s not just funding: it’s launching their work into dialogue with the world.

The program also has a separate edition designed to entice foreign publishers to translate Philippine books into foreign languages, also through a subsidy. It is a vital element of the Philippines as Guest of Honour 2025 (PhlGoH2025) initiative, an interagency collaboration led by the NBDB, together with the National Commission for Culture and the Arts (NCCA), the Department of Foreign Affairs (DFA) and the Office of Senator Loren Legarda. The event will be held in Frankfurt, Germany on October 15-19, 2025.

Through the years, the NBDB’s Translation Subsidy Program has contributed to increasing the number of translated Philippine titles and opened different opportunities for Filipino authors. As the Philippines prepares to take center stage at “FBM,” the world’s largest book fair, the TSP underscores the country’s commitment to promoting Filipino literature, authorship, and publishing excellence on the global stage.

It also reflects the NBDB’s strong commitment to empowering Filipino authors, fostering cultural exchange, and boosting the global presence of Philippine literature. By supporting the translation of Filipino books into foreign languages, the program brings Filipino voices and stories to a wider international audience—paving the way for richer cross-cultural understanding and meaningful global engagement as the country positions itself to become the content capital of Southeast Asia.

“The NBDB believes that every translated book serves as a bridge between languages, cultures, and more importantly, people. The NBDB’s Translation Subsidy Program is not just about funding the translation of a book. It is a commitment to help fuel a movement that places Filipino stories where they belong: in conversation with the world,” NBDB Executive Director Charisse Aquino-Tugade pointed out.

For full details on the Translation Subsidy Program, send a message to grants@books.gov.ph.

CCP, Intramuros Administration revive ‘Intramuros Evenings’ with Ganito Na Kami Noon, Paano Na Ngayon? 

This July, the Cultural Center of the Philippines and the Intramuros Administration bring history and heritage to life within the walls of the historic Walled City with Ganito Na Kami Noon, Paano Na Ngayon?, a bold theatrical work from the CCP Out-of-The-Box Series, set to open the Intramuros Evenings on July 19, 2025, 6:30 PM at Centro de Turismo, Intramuros, Manila.

Written by Jose Victor Torres and directed by CCP artistic director Dennis Marasigan, this devised theater piece draws inspiration from the works of three National Artists: Alejandro Roces (We the Filipinos Are Mild Drinkers), F. Sionil Jose (Po-on), and Eddie Romero (Ganito Kami Noon, Paano Kayo Ngayon?).

Featuring the Tanghalang Pilipino Actors Company, the story is set in the 1950s and follows Kulas, an aging farmer detained on suspicion of leading the Huk. He finds himself entangled in questions of identity, memory, and change. 

Ganito Na Kami Noon, Paano Na Ngayon? features stellar performances by Arjhay Babon, Jonathan Tadioan, Marco Viaña, Mark Lorenz, Sarah Monay, Lhorvie Nuevo-Tadioan, Anya Evangelista, and Rey Correjado.

Ohm David takes charge of the set design, with Meliton Roxas Jr. for lighting, TJ Ramos for sound, Winter David for video graphics, Daniel Gregorio for costumes, and Rommel Serrano for overall styling.

As the IA celebrates their 46th year of stewardship, preservation, and vibrant promotion of the country’s famous walled city, their revival of Intramuros Evenings with the CCP not only enriches the cultural landscape of Intramuros, but also strengthens the long-standing partnership between the two institutions who have always championed the enduring legacy of Philippine arts and culture. 

Ganito Na Kami Noon, Paano Na Ngayon? is an appropriate opening for the revival of Intramuros Evenings as it looks back at history to provide insight into our past,” said director  Marasigan.

First held in 1996, Intramuros Evenings share a long history with the CCP as it used to feature performances from CCP resident companies including the Philippine Philharmonic Orchestra (PPO), Ballet Philippines, and Tanghalang Pilipino.

Intramuros Evening: Ganito Na Kami Noon, Paano Na Ngayon? is free and open to the public, with seating on a first-come, first-served basis.

For latest updates on the CCP productions under Intramuros Evenings, follow the CCP official social media accounts on Facebook, Twitter, Instagram and Tiktok, and visit the CCP website (www.culturalcenter.gov.ph) for tickets and other inquiries.

CDA Empowers Cooperatives Through SM Supermalls’ Weekend Market

Cooperative Development Authority (CDA) and SM Supermalls have officially sealed a strategic partnership through a Memorandum of Agreement (MOA) signing held on Monday, July 1, 2025, at the SM Supermalls Headquarters in Pasay City. The agreement marks the beginning of a joint effort to empower Filipino cooperatives by giving them access to high-foot-traffic mall spaces through the SM Weekend Market — a platform dedicated to showcasing local products, homegrown talent, and Filipino entrepreneurship.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. “This is a historic partnership between the private and public sectors,” said Usec. Raquepo during his remarks. “We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.”City Calamba.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

Under the agreement, CDA will endorse eligible cooperatives across the country to participate in the SM Weekend Market. In turn, SM Supermalls will make space available in key mall locations for a minimal fee—intended only to help cover maintenance costs. “The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to,” said Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls. “With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.” 

The event marks the start of a nationwide collaboration between CDA and SM Supermalls, with more updates and market rollouts expected in the coming months.

Art Takes Over SM Supermalls with “Art for Everyone”

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July.

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. 

The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Ilonggo artists (L-R) Joel Ferraris and Joy Fernando at last year’s SM Art Market in SM City Iloilo.

Now, Art for Everyone expands that vision. This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

                                       Discover various media of art at SM’s Art for Everyone!

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

  • SM City Clark – July 1 to 14
  • SM J Mall – July 1 to 14
  • SM Lanang – July 7 to 16
  • SM City Baguio – July 13 to 26
  • SM Seaside City Cebu – July 14 to 31
  • SM City Sorsogon – July 15 to 28
  • SM City Iloilo – July 15 to 31
  • SM City Bacolod – July 15 to 31
  • SM Center Dagupan – July 16 to 30
  • SM City Baliwag – July 18 to 31
  • SM City Dasmariñas – July 20 to 27
  • SM CDO Downtown – July 20 to 30
  • SM City Santa Rosa – July 21 to 27
  • SM Center Angono – July 21 to 31
  • The Podium – July 22 to 27
  • SM City North EDSA – July 25 to 31
  • SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. Spark inspiration, ignite your own creativity, and share the experience with family and friends.

For more details and updates, visit https://www.smsupermalls.com. Don’t miss this chance to immerse yourself in creativity and be inspired.

Experience What’s First in SM Supermalls Cebu

What makes life truly rewarding is having the present moment to create meaningful memories—whether it’s by yourself or with the people you love. From sharing great food, to celebrating small wins, to saving the day after a long, arduous week—you can live your best life by making the most of today.

Indulge in having moments to cherish, and take the chance to create memories of happiness with SM Supermalls—right here in Cebu.

Moments Worth Savoring at SM City Cebu

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

  • Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.
  • Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.
  • 8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.
  • Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.
  • Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle. 

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

  • Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.
  • Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.
  • Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.
  • Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

Life’s about what you do with every waking moment. Have your time, create memories worth remembering, and take center stage with lots of opportunities for joy here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

 What’s New at SM Supermalls?

Must-See Firsts in Metro Manila

Be fun, be free, and let spontaneity take the wheel with these new and upcoming gems heading your way. From immersive experiences to robust cuisines from around the globe, to standout fashion pieces—you have the power to make the mundane magical when you choose to see every day as a canvas of possibilities.

Wander to wonder, and embrace the magic of curiosity and exploration with SM Supermalls—right here in Metro Manila.

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

  • JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
  • 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds. 

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you’re having fun!

Experience the embodiment of good cheers with the best of German cuisine. Originating from Singapore, Brotzeit is a world-renowned German bier bar and restaurant which recently opened its first-in-SM store. It serves Bavarian meals and rich German beers in a perfectly welcoming space—ideal for a chill and fun night. Enjoy a diverse selection of sausage platters, schnitzel, pork knuckles, all perfectly complemented by—of course—beers!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.