Tag: philippines

SM Supermalls spotlights MSME growth this February with longstanding partners DTI, Philstar, and Go Negosyo

On By Jennifer PagalilauanIn UncategorizedLeave a comment

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle. A longtime collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

Philippine International Pyromusical Competition 2026 delivers a bigger, maxed-out experience at SM Mall of Asia

On By Jennifer PagalilauanIn UncategorizedLeave a comment

The Philippine International Pyromusical Competition 2026 is back, and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed-out experience built for how Gen Z shows up, hangs out, and shares moments.

This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy.

The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment, but the night is the story. It is social, loud, and built for repeat weekends. This is not a one-and-done event. It is a weekly reset.

SM Mall of Asia continues to be the venue of choice for Gen Z, families, and friend groups. The open waterfront, easy access, and mix of food, entertainment, and hangout spots make it the go-to place for shared experiences. Families turn it into a tradition. Friends turn it into plans. Gen Z turns it into content.

Adding to the fully maxed-out experience is SM Mall of Asia’s wide dining lineup, giving guests plenty of options before and after the show. These include RICO’S LECHON, HAIDILAO, RACKS, ITALLIANIS, WATAMI, CBTL, MODERN SHANG, OLIVE GARDEN, BULGOGI BROTHERS, LECHONERIA, YAKINIKU LIKE, PEPPER LUNCH, DOHTONBORI, JATUJAK, PAIK’S COFFEE, KIWAMI, YAKINIKU KING, MAPLE TREE, DU HSIAO YUE, ROSSOPOMODORO, GERRY’S GRILL, TGI FRIDAYS, MESA, DONG WON, FELY J’S, BBQ CHICKEN, HOSHINO, CELADON, TAJIMAYA, KRAZY GARLIC, LONGHORN, and DESSERT 39.

The Philippine International Pyromusical Competition 2026 features top pyrotechnic teams from across the globe:

  • February 21. Opening Exhibition with the Philippines and Hermanos Caballer of Spain.
  • February 28. Fireworks Spectaculars of Canada versus Steffes Olig Feuerwerke of Germany.
  • March 7. LUX Factory of France against Martarello SRL of Italy.
  • March 14. Pirotecnia Minhota of Portugal facing the Pyrotex Fireworx of the United Kingdom.
  • March 21. Polaris Fireworks of China followed by the Closing Exhibition from the Philippines.

More than just a fireworks competition, this event shows why the Philippines is a destination for big, world-class lifestyle experiences. Bigger crowds. Bigger moments. Bigger energy. Your most loved mall, SM, brings it All for You with a fully maxed-out experience at SM Mall of Asia.

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

On By Jennifer PagalilauanIn press-releaseLeave a comment

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.

What’s New at SM Supermalls Cebu? 

On By Jennifer PagalilauanIn press-releaseLeave a comment

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

  • Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
  • Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
  • Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
  • Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
  • Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

  • Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 
  • iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

  • Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries, which opened last April 25.
  • Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

On By Jennifer PagalilauanIn press-releaseLeave a comment

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

  • Brique – If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.
  • Nanyang – For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless. 

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

  • Aquaflask – Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank. 
  • Gashapon Bandai – Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.
  • Fully Booked – For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven. 
  • Flying Tiger – In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit http://www.smsupermalls.com for the latest updates and events!

BEST NEW Firsts in Cebu: Little Escapes Made Just for You

On By Jennifer PagalilauanIn press-releaseLeave a comment

This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live from hanging out with friends to relaxing solo. From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.

Where Delight Awaits You in SM City Cebu

In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. Its expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.

Smart Home Innovations

  • Dyson – This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.

Italian Favorites

  • Cibo – Craving the kind of comfort only a perfectly twirled forkful of pasta can give? We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!

Bookworm Picks

  • Fully Booked x Kinokuniya – Open a new chapter at the Second Level of SM City Cebu with the first-ever Fully Booked x Kinokuniya in Cebu. Step into a world of stories and ideas—where Japanese-language titles, bestselling novels, and timeless classics meet creative journals, unique stationery, and lifestyle treasures. Every shelf invites you to discover something new, spark your imagination, and take inspiration home with you.


Your Gateway to the Unexpected at SM Seaside City Cebu

With its stunning seaside views, SM Seaside City Cebu sets the stage for experiences that feel a little out of the ordinary. From standout dining with breathtaking backdrops to unique stores and activities that will make your long weekend even more exciting, each stop is here to bring something unexpected to your day. Check out these picks worth discovering on your next day out.

Authentic Bites

  • Co. Limited – Craving a little thrill on your plate? The wait is over—Co. Limited is bringing the vibrant flavors and energy of Thai street food to Cebu for the very first time. Opening September 30 at SM City Cebu, get ready to savor bold bites and an experience you won’t forget. With a fresh pairing of elevated touches, every bite is chosen to keep your taste buds on their toes, from zesty salads to sizzling stir-fries! Peep this crave-worthy eat at the Upper Ground Level, Seaview Wing. 

Style Stop

  • Issy – Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit http://www.smsupermalls.com for the latest updates and events!

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#NewEraOfSMSupermalls All For You
At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

SM City La Union Boosts Climate Resilience with Rainwater Catchment System

On By Jennifer PagalilauanIn press-releaseLeave a comment

San Fernando, La Union, Philippines —   With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities. 

SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility, expands its network of climate-resilient infrastructure nationwide. For SM Supermalls, catchment facilities are designed to collect and store large volumes of stormwater, preventing runoff that could otherwise overwhelm drainage networks. 

During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters 

The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and demonstrating how business innovation protects communities.

(Photo caption) A design for tomorrow. SM Supermalls focuses on sustainable water use by managing available resources to meet the needs of future generations. 

Each drop contributes to a safer, more sustainable future for all. Mapping every opportunity to achieve Water for Tomorrow, treating and reusing water as a supplemental water source also significantly decreases freshwater consumption. In 2024, SM Prime achieved a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters. 

Social resilience is equally important as the physical infrastructure. SM Cares raises awareness on water conservation and adopting sustainable practices in daily life, helping to empower community action.  

“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan. ###

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come. 

Gift Local This 12.12: Six Must-Have Pinoy Finds

On By Jennifer PagalilauanIn StoriesLeave a comment

Celebrate Filipino craftsmanship with Shopee’s Tatak Pinoy and make holiday gifting more meaningful

Manila, Philippines — With the holidays in full swing, prices are soaring, and everyone is hunting for gifts that feel thoughtful without breaking the budget. The 12.12 sale is not just a chance to score massive deals and discounts—it is also the perfect time to discover proudly Pinoy finds crafted by local entrepreneurs. From handcrafted accessories to artisanal treats, these items add a unique, personal touch to your gifts while supporting Filipino talent.

Filipino shoppers are increasingly choosing to shop local, with recent data showing that 90 percent prefer to purchase locally made products that brilliantly showcase creativity, culture, and quality. Whether it is a practical home item, a natural skincare favorite, or a beautifully crafted accessory, these proudly Pinoy picks infuse character and heart to every gift, making them must-adds to your 12.12 cart.

Five Proudly Pinoy Picks for Your 12.12 Cart

Here’s a curated selection of standout items that combine creativity, quality, and Filipino identity—perfect for making your holiday gifts feel extra special.

  1. For the Homebody

Bring comfort and style into their space. Handwoven baskets, rattan organizers, and artisanal home pieces from Ilokana Handicrafts make it easy to treat them to something both beautiful and functional, perfect for adding warmth to their favorite corner.

  1. For the Wellness Enthusiast

Give the gift of self-care with natural, eco-friendly skincare sets from Human Nature. From brightening face washes to soothing lotions, these thoughtfully crafted products help your loved ones relax and glow while supporting ethical Filipino manufacturing.

  1. For the Foodie

Treat loved ones to something rich and flavorful. Artisanal tablea or single-origin coffee beans bring the taste of Philippine cacao and coffee from different regions straight to their homes, a gift that is as heartfelt as it is delicious.

  1. For the Fashion-Forward

Add a touch of sparkle to your friends’ holiday looks with handcrafted jewelry from Tala by Kyla. Minimalist gold pieces, constellation necklaces, and themed collections let them express their style while supporting talented Filipino designers.

  1. For the Eco-Conscious

Surprise friends who care about the planet with handcrafted vegan leather handbags, wallets, and accessories from Jacinto & Lirio. Stylish, thoughtful, and sustainable, these pieces let them enjoy fashion with a purpose while backing Filipino artisans.

  1. For the Upcycling Advocate

Share something special with friends through everyday bags and woven organizers from Remdavies. Made from upcycled water hyacinths, these stylish, sustainable pieces support local women artisans and empower communities, making each gift meaningful and personal.

Supporting Local, One Gift at a Time

Choosing locally made products this 12.12 helps Filipino MSMEs grow and reach wider audiences through e-commerce. Since August, Shopee’s Tatak Pinoy MSME Roadshow has visited six cities across the country, including its first off-Luzon stop in Samar, bringing onboarding opportunities and comprehensive training for new-to-online sellers directly to local entrepreneurs. Hundreds of sellers have since joined the roadshow, eager to bring their products to a wider market through the platform.

“Every local product purchased this holiday season helps support a livelihood and uplifts the community behind it,” said Vincent Lee, Country Head of Shopee Philippines. “With Tatak Pinoy, we want to keep celebrating Filipino creativity and giving MSMEs more opportunities to grow and succeed.”

This 12.12, shoppers are encouraged to explore local finds, celebrate Filipino-made gifts, and make each purchase more meaningful. Whether it is for family, friends, or colleagues, these Tatak Pinoy picks bring joy not just to the people who receive them, but also to the entrepreneurs who pour their passion and creativity into every product.

Global Filipina tech leader says Philippines is now the ASEAN model for emergency response

On By Jennifer PagalilauanIn UncategorizedLeave a comment

Now that the Philippines has in place a unified, nationwide 911 emergency response system, the Philippines is now the benchmark for NG911 (next generation 911) deployment in ASEAN.

Ishka Villacisneros, Chief Financial Officer of the NGA 911 LLC in the US and President of NGA 911 Philippines – known globally as the innovator of emergency calling technology and the leader in Next Generation (NG911) emergency communications worldwide – said the country has become the first country in the region to fully implement the US-grade emergency technology.

On September 11, the Department of the Interior and Local Government (DILG) launched the unified 911 system in partnership with NGA 911, together with PLDT Enterprise and ePLDT, that guarantees any call for help from any part of the country will be responded to swiftly and accurately.

NGA 911 Philippines provides the next-generation advanced technology that has revolutionized the speed and accuracy by which calls for help can be reported and responded to, while PLDT Enterprise and ePLDT, Inc. provides the network and infrastructure that link national agencies with local government units (LGUs) for faster, more coordinated response.

On its first day of operations, the DILG reported that the newly launched system already showed 94.42% efficiency. The call center located at the PLDT Sampaloc office has consistently handled around 61,000 calls per day and has been able to identify and weed out test, abandoned or prank calls.

Ms. Villacisneros says the new technology will allow Filipinos to rely on a safer, more connected and more accountable emergency response system. She cited the key benefits of the system as “a single 911 hotline for police, fire, medical, and disaster response; real-time communication via text, social media, bodycam and drone video; precise caller location, even without signal – because the technology is serviced by Starlink; faster response times—from 1.5 hours down to around 5 minutes; and more transparency and data for better local decision-making”.

“Whether you’re in the city, municipality or a remote barangay, this system ensures that when you need help, you’re not alone, someone will pick up your call and get help to you.”

NGA 911 is currently focused on rolling out Next Generation 911 across all LGUs, ensuring operational excellence, responder training, and public awareness,” Ms. Villacisneros said. Down the line, more upgrades like AI-powered alerts, predictive analytics and multimedia integration for smarter, faster response are to be expected.

“Regionally, we’ve begun conversations with Vietnam, Thailand, Indonesia, Mexico, Qatar, Maldives, and more who are eager to adopt the technology after seeing the Philippines lead the way. The success here has positioned us to export not just the system—but the roadmap and strategy for implementation throughout Southeast Asia.

Other ASEAN countries are now reaching out to NGA 911, hoping to follow the Philippine model. “It’s an incredible moment. The Philippines is no longer just adopting tech—we’re exporting solutions,” Ishka says proudly.
Ms Villacisneros began the journey to bring Next Generation 911 (NG911) to the Philippines in 2019 “not just as a business move, but as a mission to save lives”.

“Back then, emergency response in the country was fragmented and inefficient: over 30 local emergency hotlines, 200 fire numbers, 700 police lines, and more than 40,000 barangay numbers. Help was not only delayed—it often didn’t come at all.

“In the last four years, I navigated a volatile landscape—working through administration changes, pandemic lockdowns, natural disasters, all while pushing the initiative forward. Despite these challenges, I successfully secured millions of dollars in U.S. investment from NGA 911 LLC, and built high-level partnerships with PLDT, Google, AWS and Starlink to support nationwide deployment.”

“We’ve shown that with determination, partnerships, and people-first leadership, even a developing country can leap into the future. Now, the Philippines is not just catching up—we’re leading,” Ms. Villacisneros said.

Her vision? For the Philippines to become the ASEAN regional hub for life-saving public safety tech.

SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote

On By Jennifer PagalilauanIn NewsLeave a comment

Public Awareness on Cybersecurity

Strengthening Cybersecurity Awareness 

The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.

Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety 

Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit tasked with preventing and combating cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between the government and the private sector to safeguard Filipinos against online threats.

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.