Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

MANILA, Philippines, 26 January 2026 — Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs).

Through its SM for MSMEs program, SM Supermalls empowered 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in March 2024, the program has supported 2,288 unique MSMEs, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large-scale trade fairs, SM Supermalls worked closely with key partners, including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitor,s to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands. 

LEFT PHOTO:(L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces. 

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy. 

Major 2025 highlights included the DTI National Food FairNegros Trade FairWomen Strong Trade Fair by WomenBizPHVIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth. 

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers- will host and support a new slate of MSM-focused events. 

DTI Region IV-A Coco Festival Food Fair

January 14–20, 2026 | SM City San Pablo

Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar

Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar

January 28–February 10, 2026 | SM La Union

A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.

As SM Supermalls moves into 2026, SM for MSMEs continues to evolve as a scalable growth platform—transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.

SM Supermalls spotlights MSME growth this February with longstanding partners DTI, Philstar, and Go Negosyo

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and IndustryPhilstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle. A longtime collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

Vena Energy Secures Bronze Recognition at the AmCham 2025 Corporate Social Impact Awards, Affirming its Dedication to Community Welfare in the Philippines

Vena Energy, a leading green energy solutions company in the Asia-Pacific region, was recently recognized at the prestigious AmCham Philippines 2025 Corporate Social Impact (CSI) Awards. The company, through its entity, Helios Solar Energy Corp. (HSEC), was honored with the Bronze Award in the highly competitive Community Impact & Civic Engagement category for its Water, Sanitation, and Hygiene (WASH) Program.

Presented by the American Chamber of Commerce of the Philippines in partnership with the U.S. Embassy, this award underscores Vena Energy’s strong belief that its role extends beyond clean energy production to encompass holistic sustainable development within its host communities.

The Impact of Clean Water and Sanitation in Cadiz City

Implemented in partnership with the Cadiz City Social Welfare and Development Office (CSWDO) and the City Health Office (CHO), the WASH Program directly addresses the pressing public health issue of insufficient hygiene and sanitation infrastructure in Cadiz City, Negros Occidental.

The WASH Program highlights Vena Energy’s strategic focus on investing in essential community welfare and infrastructure and is aligned with the company’s CSR focus on Community Well-being and Infrastructure Development, directly supporting the UN Sustainable Development Goals.

By addressing fundamental needs such as clean water and hygiene, Vena Energy shows its firm commitment to ensuring a healthy and resilient environment where its projects operate.

Cadiz City Municipal Mayor Salvador Escalante, Jr., applauded the efforts, stating, “HSEC’s generosity and commitment to creating a better future for children through the City’s Early Childhood Care Development Program are deeply appreciated, and our CSR partnership is making a significant difference and positive impact in our municipality”.

A Legacy of Local Partnership in the Philippines

This recognition reflects Vena Energy’s long-standing dedication to accelerating the energy transition and advancing green solutions in the Philippines. Its success is anchored by strong, collaborative relationships with Local Government Units (LGUs) and host communities across the country.

“Vena Energy is deeply honored to receive this award, which validates our team’s hard work and commitment to our Filipino host communities,” said Samrinder Nehria, Head of the Philippines. “As we continue to develop clean energy infrastructure to meet the national goal of 35% renewable energy share by 2030, we remain focused on our shared responsibility: building a workplace where our people feel empowered and investing in meaningful programs that advance the well-being of our community partners.”

Vena Energy’s staunch commitment to integrating internationally recognized Environmental, Social, and Governance (ESG) standards into its strategy ensures that it will continue to grow alongside the Philippines toward a cleaner and more prosperous future.

ABOUT VENA GROUP

Vena Global Group Pte Ltd (“Vena Group”) is a leading green solutions provider driving the energy and digital infrastructure transition across the Asia-Pacific region. Through its renewable energy and digital infrastructure arms, Vena Group delivers integrated, sustainable, and cost-effective solutions that enable the region’s transition to a low-carbon, AI-driven future.

For more information, please visit http://www.venagroup.com.

PLDT Enterprise Champions Collaboration on AI and Cybersecurity for Startups at Innovation Spotlight

In line with its mission to enable enterprises of all sizes through meaningful technology, PLDT Enterprise led the next leg of the Innovation Spotlight, in partnership with the US Embassy, Young Southeast Asian Leaders Initiative, YSEALI AMPLIFY 9.0, Women’s Alliance for Security and Peace (WASP), Fibers Collective, and Pina Beauty PH. The themed “Harnessing AI and Cybersecurity for Startups” gathered innovators, founders, and advocates to explore how artificial intelligence (AI) and digital security can work together to empower startups and strengthen the country’s innovation ecosystem.

The Innovation Spotlight series was designed to ignite collaboration among industries, innovators, and changemakers — each event highlighting practical, scalable solutions for growth and human-centered ways to use technology for progress. By fostering dialogue and discovery, the series helps leaders transform ideas into action and potential into real impact on communities and people.

This latest session focused on one of today’s most urgent and promising intersections: the role of AI and cybersecurity in driving startup success. The event brought together thought leaders including WASP Founder Captain Caroline Nacional and Joie Cruz, CEO of Limitless Lab, who shared insights on inclusive innovation and responsible technology adoption.

Empowering Startups Through Innovation and Security

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, underscored the dual importance of innovation and protection in the digital era.

“Cybercrime is no longer a distant threat—it’s here, it’s real, and it’s growing,” Ruiz said. “Startups are agile and fast-moving, but that agility must be matched with awareness and readiness. Security is not a luxury—it’s a foundation.”

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, highlights the critical role of cybersecurity and collaboration in enabling secure innovation for startups.

Ruiz also highlighted how PLDT Enterprise is helping startups leverage AI securely and ethically, while building a culture of collaboration across industries and organizations to innovate and grow together.

“Cybersecurity isn’t a solo mission. It’s a team sport. And when startups collaborate with the right partners, they gain not just tools—but trust, knowledge, and resilience to innovate boldly in the digital world,” he added.

The event also showcased PLDT Enterprise’s latest technology solutions that are helping businesses strengthen their operations, including SmartSafeCybersecurity Infrastructure, and AI-driven tools that enable seamless, secure, and scalable growth

Driving Collaboration and Digital Resilience

Beyond technology, the event emphasized the power of collaboration — bringing together startups, advocates, and organizations that share the goal of turning ideas into reality.
PLDT Enterprise reinforced its commitment to co-innovate with partners who bring specialized expertise to help startups integrate technology safely and meaningfully into their growth journey.

The discussions also tackled emerging industry trends such as AI-driven fraud preventioncloud-based cybersecurity frameworks, and digital ethics, underscoring how businesses can embrace innovation without compromising trust.

A Commitment to a Safer and Smarter Digital Future

As part of its brand promise, PLDT Enterprise reaffirmed its mission to support businesses — from startups to large-scale enterprises — in embracing innovation while ensuring operational security and continuity.

Ruiz concluded: “Innovation is exciting. AI is powerful. And startups are the lifeblood of our digital future. But without security, innovation is fragile. Our goal at PLDT Enterprise is to help businesses not only build, but build securely, ethically, and boldly.”

Learn more about PLDT Enterprise’s innovations, visit https://bit.ly/pldtenterprise-ai-and-cybersecurity-pr

Unified 911 system’s second regional hub launched in Cebu, making access to emergency response easier, more inclusive


Cebu City is now the site of the second communication hub of the country’s unified 911 system, launched last September by the DILG, NGA 911, and PLDT in Manila.

The cutting-edge technology from NGA 911 that powers the system and is supported by the telecommunications infrastructure of PLDT and ePLDT has revolutionized the country’s emergency response capability, making world-class emergency communication in the country a reality.

Department of the Interior and Local Government Secretary Jonvic Remulla officially launched the new hub in Cebu on October 25 at the PLDT Smart Experience Hub at Osmeña Boulevard, its temporary site. This new launch takes place just a little over a month after the launch of the first and primary hub in Manila last September 11. The permanent site of the Visayan hub will be built at the Bureau of Fire Protection Headquarters in Lapu Lapu City.

After Cebu, six more regional hubs and satellite centers will be put up to complete the system.

Unified 911 command centers connect the public to just one emergency response system when they dial 911, the universal number that has replaced the numerous other different hotlines of various LGUs. The unified system integrates services for police, fire, medical, and disaster response, making emergency responders from these institutions accessible and ready to respond to the specific needs of emergency callers.

Available 24/7, the system can handle calls in various local languages and dialects, including Tagalog, Cebuano, Ilocano, and more. Trained call takers assist distressed callers and are able to respond to calls within five minutes.

Just like the National Command Center (NCC) in Manila, the Visayas Regional Hub is equipped with advanced communication platforms, live video streaming, and centralized data reporting. It also comes with GPS-based tracking for callers and responders, geo-fencing, and real-time CCTV integration—ensuring faster and more accurate emergency response. Calls are now being processed in Cebu, and the region will soon experience the full benefits of GPS-based location tracking technology, currently in its final stage of testing and slated for full implementation soon.

Fully operational upon launch, the Visayas Regional Hub has 20 work stations complete with computers and NGA 911’s patented call handling system.

“The launch of the second hub in Cebu is a national coverage milestone. It is the second step in the national rollout plan for Unified 911, demonstrating the government’s commitment to making emergency services accessible to every citizen, regardless of location or language,” said Robert Llaguno, NGA 911 Philippines Country Head, which provides the cutting-edge technology that runs the system.

 .“The Visayas Regional Hub uses the same Next Generation 911 technology that powers the National Command Center and the 911 system used in the US,” he explained. Well designed and truly intended to help people, it is future-proofed and will sustain the test of time, if properly implemented. NGA911 is proud to be entrusted with this opportunity to be part of the effort to revolutionize our emergency response system, and our countrymen are assured of our commitment to implement world-class, emergency call handling and communication, and dispatch solutions for them.”

The Visayas Regional Hub now reduces the barriers to emergency access and will make 911 feel closer, more reachable, and more inclusive to the Visayan people, Llaguno added.

During the launch of the Manila Command Center, Secretary Remulla emphasized that the modernization of the country’s emergency response system is more than technology; it is about saving lives. “With the BFP leading the implementation, supported by the DILG, PLDT, and NGA, we are building a future where no Filipino is left without help when it matters most,” he said.

Global Filipina tech leader says Philippines is now the ASEAN model for emergency response

Now that the Philippines has in place a unified, nationwide 911 emergency response system, the Philippines is now the benchmark for NG911 (next generation 911) deployment in ASEAN.

Ishka Villacisneros, Chief Financial Officer of the NGA 911 LLC in the US and President of NGA 911 Philippines – known globally as the innovator of emergency calling technology and the leader in Next Generation (NG911) emergency communications worldwide – said the country has become the first country in the region to fully implement the US-grade emergency technology.

On September 11, the Department of the Interior and Local Government (DILG) launched the unified 911 system in partnership with NGA 911, together with PLDT Enterprise and ePLDT, that guarantees any call for help from any part of the country will be responded to swiftly and accurately.

NGA 911 Philippines provides the next-generation advanced technology that has revolutionized the speed and accuracy by which calls for help can be reported and responded to, while PLDT Enterprise and ePLDT, Inc. provides the network and infrastructure that link national agencies with local government units (LGUs) for faster, more coordinated response.

On its first day of operations, the DILG reported that the newly launched system already showed 94.42% efficiency. The call center located at the PLDT Sampaloc office has consistently handled around 61,000 calls per day and has been able to identify and weed out test, abandoned or prank calls.

Ms. Villacisneros says the new technology will allow Filipinos to rely on a safer, more connected and more accountable emergency response system. She cited the key benefits of the system as “a single 911 hotline for police, fire, medical, and disaster response; real-time communication via text, social media, bodycam and drone video; precise caller location, even without signal – because the technology is serviced by Starlink; faster response times—from 1.5 hours down to around 5 minutes; and more transparency and data for better local decision-making”.

“Whether you’re in the city, municipality or a remote barangay, this system ensures that when you need help, you’re not alone, someone will pick up your call and get help to you.”

NGA 911 is currently focused on rolling out Next Generation 911 across all LGUs, ensuring operational excellence, responder training, and public awareness,” Ms. Villacisneros said. Down the line, more upgrades like AI-powered alerts, predictive analytics and multimedia integration for smarter, faster response are to be expected.

“Regionally, we’ve begun conversations with Vietnam, Thailand, Indonesia, Mexico, Qatar, Maldives, and more who are eager to adopt the technology after seeing the Philippines lead the way. The success here has positioned us to export not just the system—but the roadmap and strategy for implementation throughout Southeast Asia.

Other ASEAN countries are now reaching out to NGA 911, hoping to follow the Philippine model. “It’s an incredible moment. The Philippines is no longer just adopting tech—we’re exporting solutions,” Ishka says proudly.
Ms Villacisneros began the journey to bring Next Generation 911 (NG911) to the Philippines in 2019 “not just as a business move, but as a mission to save lives”.

“Back then, emergency response in the country was fragmented and inefficient: over 30 local emergency hotlines, 200 fire numbers, 700 police lines, and more than 40,000 barangay numbers. Help was not only delayed—it often didn’t come at all.

“In the last four years, I navigated a volatile landscape—working through administration changes, pandemic lockdowns, natural disasters, all while pushing the initiative forward. Despite these challenges, I successfully secured millions of dollars in U.S. investment from NGA 911 LLC, and built high-level partnerships with PLDT, Google, AWS and Starlink to support nationwide deployment.”

“We’ve shown that with determination, partnerships, and people-first leadership, even a developing country can leap into the future. Now, the Philippines is not just catching up—we’re leading,” Ms. Villacisneros said.

Her vision? For the Philippines to become the ASEAN regional hub for life-saving public safety tech.

SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote

Public Awareness on Cybersecurity

Strengthening Cybersecurity Awareness 

The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.

Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety 

Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit tasked with preventing and combating cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between the government and the private sector to safeguard Filipinos against online threats.

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

SM and DOST Lead the Future of Sustainability

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Private Sector Alliance for Disaster Resilient Societies, officially staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura, Taguig.

The two-day event, themed “Innovation for Environmental Stewardship,” brought together over 50 exhibitors, government agency leaders, the private sector, the international community, and sustainability advocates to showcase cutting-edge solutions that advance a greener and more resilient future.

Symbolic Opening: “Beat of Sustainability”

The Expo opened with the ceremonial “Beat of Sustainability,” led by DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy, who together struck the Solidrum—a bamboo drum shell developed by the DOST – Forest Products Research and Development Institute (FPRDI).

They were joined by SM Supermalls President Steven Tan, SM Prime Vice President Jessica Sy-Bell, and SM Supermalls Vice President Engr. Liza Silerio and other dignitaries played the angklung, a UNESCO-recognized bamboo instrument. The performance symbolized harmony and collective action in advancing sustainability.

Leadership Perspectives

In his opening remarks, Hans T. Sy emphasized that sustainability lies at the heart of SM’s business and highlighted the importance of partnerships—“Public-private partnerships such as this show how science and business can unite to address some of the most pressing environmental challenges of our time. We encourage more of this as the private sector can provide support to projects by local scientists.”

Secretary Solidum echoed this view, noting that SUSTEX demonstrates how innovation and science can strengthen national resilience and drive a circular economy, as championed by similar DOST efforts.

“Through OneDOST4U: Solutions and Opportunities for All, we ensure that the science, technologies, and innovations we develop are not just theories in journals or prototypes in laboratories—they are real solutions, accessible to businesses, communities, and every Filipino. This is also what we mean by Agham na Ramdam—science that is not distant; science that is felt, lived, and experienced by people in their everyday lives,” Solidum shared.

“My call is simple: enough talk. We’ve had summits, forums, and declarations that fill up shelves and inboxes. What we need now is proof. Businesses must set their sights on real, tangible goals—not pretty brochures, not slogans, but numbers you can measure, promises you can check.”

Innovation Marketplace: Over 50 Exhibitors

SUSTEX 2025 featured more than 50 exhibitors showcasing technologies, initiatives, and products that reflect Filipino ingenuity and global collaboration. Notable exhibits included SM Prime and SM GUUN’s “Waste-Free Future” campaign, which highlighted their joint initiative with Japan’s GUUN Environmental Company on advanced waste management. 

ARISE Philippines showcased efforts to advance disaster resilience through private sector collaboration. The DENR’s Loop Forward Program promoted circularity and large-scale waste reduction. The DOST-FPRDI centerpiece featured sustainable Lalang Pandan furniture, essential oils from Philippine plants, and bamboo musical instruments. Meanwhile, the DOST-CHRG presented innovations in electric vehicle technology.

A Catalyst for Action

Running from August 29 to 30, the Expo featured interactive sessions, product showcases, and knowledge exchanges. The event reinforced SM’s continuing sustainability roadmap, including its Waste-Free Future campaign and commitment to achieve Net Zero by 2040.

“May this Expo be more than an event. May it be a catalyst for collaboration, a hub for practical solutions, and a reminder that business can be a force for good—when guided by purpose, discipline, and partnership,” Sy concluded. 

Celebrating 40 Super Years of Evolving with Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers.

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NGA 911: Emergency Response Certified

NGA 911 Philippines, the local subsidiary of Next Generation Advanced 911 (NGA 911) of California and a global innovator in the field of emergency response, is now a member of the National Emergency Number Association (NENA).

NENA is a global non-profit organization that ensures emergency services in the United States, Canada and other parts of the world conform to strict global standards in their operations. NENA collaborates with the European Emergency Number Association (EENA) on the European side so together the two agencies can ensure that emergency response systems worldwide are efficient, reliable, and capable of providing timely assistance to those in need. 

Recently, NGA 911 LLC in the US and NGA 911 Philippines participated in the NENA 2025 Long Beach Conference Program that showcased how Next Generation 911 technology can transform public safety and emergency response and also became a NENA member.

Public safety professionals and agencies from around the world explored innovations in emergency communication at the conference where the transformation of Logan County’s 911’s dispatch center into a next-generation emergency response hub was a key highlight. The adoption of advanced systems such as Next Generation 911 (NG911), real-time mapping and GPS tracking, and seamless communication platforms revolutionized how the county’s public safety hub performed was demonstrated. These technologies enable faster, clearer, and more coordinated responses between dispatchers and first responders.

NGA 911 Philippines has been responsible for upgrading the public safety systems of various LGUs and institutions in the Philippines to guarantee immediate and accurate response to emergency calls in the National Capital Region and other parts of the country. LGUs already served by NGA 911 Philippines like Morong, Rizal; Alaminos City, Pangasinan; Cebu City, Cagayan De Oro City, Municipality of Mambajao in Camiguin Island, and Bustos, Bulacan have reported on how their emergency response capabilities have been revolutionized by the NGA 911 technology.

NGA 911 uses cutting-edge technology to improve communication, location accuracy, and data sharing between emergency service providers and link them together to address an emergency call. Moving beyond traditional voice-only calls, the NGA 911 technology enables to public to use multimedia text, photos and videos with their calls. These are then processed by the system to ensure faster call routing and enhanced location services. The result is quicker, more efficient, and coordinated responses during emergencies. 

With the NENA membership, NGA 911 Philippines can better assure LGUs and institutions that its services conform to the highest global standards in. emergency response.

Becoming a NENA member opens doors to transformative opportunities in public safety because NENA plays a key role in shaping the future of emergency services through its standards, training, and technological support. NENA standard technologies enable faster response times, real-time data sharing, GPS tracking, and seamless communication between dispatchers and first responders.

For the Philippines, adopting NENA standards and NG911 infrastructure offers the potential to modernize the country’s 911 services. Benefits include enhanced agency coordination, improved training for emergency personnel, and more efficient, data-driven resource management. Ultimately, these innovations are expected to improve response times and elevate the quality of emergency care across the nation.

SM Supermalls empowers MSMEs’ future through inclusive resilience

Micro, small, and medium enterprise (MSME) tenants and Department of Trade and Industry (DTI)-supported entrepreneurs gear up for resilience through SM Supermalls’ nationwide Business Continuity Plan workshops.

SM Supermalls champions resilience as a shared responsibility, empowering communities and micro, small, and medium enterprise (MSME) tenants nationwide.

For SM Supermalls, resilience remains an essential pillar in its pursuit of sustainability. Without safe, secure, and prepared communities, the vision of sustainable development becomes difficult to achieve. This is why the company believes that promoting resilience is not only a matter of operational readiness but a responsibility to the communities and businesses that form the backbone of the economy.

At the heart of this commitment are micro, small, and medium enterprises (MSMEs). These businesses are often the most vulnerable to disruptions brought about by natural and man-made hazards. Yet, they represent a critical force in the national economy—generating jobs, driving local commerce, and sustaining livelihoods. Recognizing their importance, SM Supermalls has made it a priority to help cultivate an MSME sector that is resilient.

Across its network, close to 70 percent of SM Supermalls’ tenants are currently MSMEs. These businesses operate under unique lessee contracts that acknowledge their specific needs and challenges. To support them, SM not only provides space but also promotes an environment that values preparedness and long-term continuity.

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Beyond providing retail spaces, SM Supermalls promotes micro, small, and medium enterprise (MSME) resilience through emergency drills and dedicated Business Continuity Planning (BCP) initiatives.

SM Supermalls’ most notable resilience initiative for its MSME tenants is a dedicated Business Continuity Planning (BCP) program launched in 2024. This capacity-building initiative enables businesses to develop tailored Business Continuity Plans and implement adaptive measures to reduce the impact of disruptions. 

SM’s tenants are each provided with free access to 5GB of remote digital storage where they can securely store critical business documents such as their BCPs, permits, registrations, and insurance policies, among others. In the event of a disaster, access to these documents becomes seamless, allowing faster processing of insurance claims and a quicker return to operations.

To further scale its impact, SM Supermalls established a public-private partnership with the Department of Trade and Industry (DTI), formalized through a Memorandum of Agreement in 2024. Together with ARISE Philippines, a United Nations Office for Disaster Risk Reduction (UNDRR)-affiliated private sector alliance for disaster resilience, the partnership aims to ensure that 6,000 MSMEs have robust BCPs by the end of 2027.

Business continuity subject matter experts guide micro, small, and medium enterprises (MSMEs) in crafting their own Business Continuity Plans (BCPs) for their company.

The Department of Trade and Industry (DTI) – Bureau of Small Medium Enterprise Development and SM Supermalls representatives join together in disaster risk resilience awareness and business continuity for micro, small and medium enterprises.

This collaboration is led by DTI Regional Operations Group Undersecretary Blesila Lantayona and Bureau of Small Medium Enterprise Development (BSMED) Director Emma Asusano, alongside SM Supermalls’ Corporate Resilience Department. The shared goal is clear: to safeguard MSMEs nationwide through proactive preparedness.

One key feature of the initiative is the SM-DTI Calamity Recovery (CARE) Booth, activated during times of calamity. Located in malls with communities impacted by disasters, the booth serves as an accessible touchpoint for MSMEs needing post-disaster support—providing a practical and timely response mechanism that bridges the gap between public resources and private needs.

Additionally, SM Supermalls regularly hosts scheduled BCP workshops for MSMEs in collaboration with DTI. These workshops are conducted in centralized SM locations across various regions and are open to both SM tenants and DTI-assisted MSMEs. During these sessions, business owners are introduced to the various risks posed by different types of disasters and are guided step-by-step in developing their own BCPs. These plans are tailored to the unique nature and geographical location of their operations, and the sessions extend to the BCP testing and validation phase to ensure practical application and effectiveness.

The participants are given one month to finalize their BCPs, which must be approved by their business management and submitted to DTI. Since the program’s launch in September 2024, over 1,500 MSMEs have already undergone training, with more scheduled in the months ahead.

“Resilience is not built overnight, and requires education, commitment, and collaboration across different sectors. Knowing this, SM Supermalls continues to invest in long-term resilience not just for its business, but for the broader ecosystem of MSMEs it supports,” said SM Supermalls President Steven Tan. “In doing so, we are reinforcing the fundamental truth that sustainable progress is only possible when communities and businesses are prepared to face the challenges of tomorrow.”