SM Supermalls’ Bold New Era: All for You

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

SM Zamboanga

SM Harrison in Manila

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.”

SM La Union

He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet. The milestone underscores SM’s unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.

“For four decades, you’ve been with us every step of the way, and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

Irene Sarmiento Makes History at White Ravens Festival

Irene Sarmiento, award-winning writer of children’s book Tabon Girl and young adult novel Stray Cats, is the first author from the Philippines to be invited to this year’s White Ravens Festival, held from July 13 to 17 at the Blutenberg Castle in Munich, Germany. 

A native of Quezon City, she moved from the Philippines to Texas in 2011 and now works as a pediatric occupational therapist for children with special needs in northern Colorado. 

In an interview with the National Book Development Board (NBDB), Sarmiento shared that “it was in college when I won my first Palanca [award] in the now defunct future fiction category and made me realize I have two lives [studying occupational therapy and writing]. But I never really questioned whether I should stop or keep writing.”

She added, “As a writer, I recognize that in this unequal world, we who are marginalized have to assert our humanity, and this is my way of doing that. I am a Filipino writer talking to multiple cultures in my works. I am both a writer and a healthcare practitioner.” 

The White Ravens Festival is dedicated to international literature for children and young adults, bringing together authors and illustrators from different parts of the world to read from their most recent works, lead writing workshops and other interactive events, and discuss their life and works. The festival has hosted various prominent authors such as Ingo Siegner from Germany, Micaela Chirif from Peru, Shaw Kuzki from Japan, Anete Melece from Latvia, Tuutikki Tolonen from Finland, MG Leonard from the United Kingdom, André Letria from Portugal, Yves Grevet from France, Jamshid Khanian from Iran, and Ondřej Buddeus from the Czech Republic, to name a few. 

It is hosted by the International Youth Library (IJB) in Munich, Germany. 

“The invitation was a huge surprise. It is important because it allowed me to tell them about the Philippines. It prompted the audience to know more about us [Filipinos]. It helped me to bring our works to the global stage,” Sarmiento said. 


Aside from a radio interview, as part of the festival, she attended eight interactive reading events across Germany with 10 different participating schools (and with 50 to 150 students in attendance each session) from July 13 to 17 this year. The event was under the patronage of the Bavarian State Minister for Science and the Arts, and featured renowned, multi-award-winning writers.

Sarmiento’s works, often about children overcoming challenges, have received recognition from prestigious organizations such as The Palanca Memorial Foundation, the Philippine Graphic/Fiction Awards, and Stories to Change the World. 

“My family and I always love books and stories. When I was eight years old, I won a short story writing competition called Young Minds, and it was the first time that I got really published, which started me on that trajectory,” said Sarmiento. 

Her novel, Stray Cats, was named one of the Kids’ Choice winners at the National Children’s Book Award in 2024. It tells the story of Elisa Paz, an eighth grader in search of her best friend.

Her tips to aspiring Filipino writers? “You should speak in your own voice. Who knows? One of these days, someone might listen.” 

Sarmiento’s participation in the festival coincides with the Philippines’ preparations as the Guest of Honour at the Frankfurt Book Fair on October 15 to 19, 2025.