Tag: environment

SM Prime’s year one toward a waste-free future

On By Jennifer PagalilauanIn UncategorizedLeave a comment

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Together as one community, 2024 marks the launch of SM Waste-Free Future in SM Mall of Asia.

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. 

Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

A bigger picture of waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice.  RDC makes it simple and consistent, providing key visual cues to bin it right.

Together for an SM Waste-Free Future, the Recyclable, Disposable, Composable (RDC) bins at SM Store branches support the broader goals of environmental sustainability through clear and effective waste segregation practices.

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating opportunities to expand

Partnerships with other organizations pave the way for the work ahead. SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies.

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. 

Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Shoppers can conveniently drop off old gadgets for proper recycling through SM Supermalls’ E-Waste Collection in partnership with PLDT and Smart at Cyberzone.

Join the movement

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

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Mobilizing for World Oceans Day, SM Cares volunteers unite and act to remove waste that ends up in the oceans.

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

About SM Prime:

SM Prime is steadfast in its commitment to shaping sustainable and innovative lifestyle cities that drive economic progress and elevate the quality of life for millions of Filipinos. As a catalyst for inclusive growth, the company champions responsible development that creates long-term value for communities.

 Waves of Change: Thousands Join SM Cares’ Coastal Cleanup

On By Jennifer PagalilauanIn CSRLeave a comment

In celebration of World Oceans Day 2025

A group of people in blue t-shirts AI-generated content may be incorrect.
Thousands of volunteers gather at SM by the BAY in Manila for SM Cares’ flagship coastal cleanup drive for World Oceans Day 2025, showing a united front in the fight against marine pollution.

In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

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Volunteers from SM City Manila assemble at the coastal cleanup site to remove marine waste and protect vital waterways in celebration of World Oceans Day 2025.		A group of people in uniform AI-generated content may be incorrect.
Stepping up for a cleaner tomorrow, volunteers from SM City San Lazaro join the coastal cleanup drive—picking up trash and protecting our shores, one piece at a time.
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Showing the power of teamwork, volunteers from SM City Batangas and SM City Lipa come together to make waves of change for World Oceans Day 2025.		With gloves on and bags in hand, volunteers at SM City Lucena take part in SM Cares’ Coastal Cleanup drive, reaffirming their commitment to environmental stewardship and ocean conservation.

Employee volunteers from SM Center Dagupan take action for the environment during the coastal cleanup drive, shoveling sand and debris to help restore the shoreline.		SM City Iloilo volunteers join hands with the local community of Brgy. Sto. Niño Sur, Arevalo in a coastal cleanup drive, working together to preserve the shoreline and promote environmental sustainability.

SM City Davao volunteers are out on the shore, turning dedication into action as they clean up the coast and care for the planet.		A group of people posing for a photo AI-generated content may be incorrect.
Beaming with pride, volunteers at SM City CDO Uptown and Downtown hold up the coastal cleanup banner, standing united as ocean defenders in celebration of World Oceans Day 2025.

“The oceans sustain us every day, and now it’s our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a one-day event—it’s a symbol of our shared duty to preserve biodiversity and inspire action for a sustainable future, while bringing lasting positive impacts to the community by advancing healthier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.


Students, teachers, and partner organizations join forces with SM Cares during the Coastal Cleanup drive—demonstrating a shared commitment to environmental stewardship.		Demonstrating sustained commitment to protecting the environment, SM employee volunteers return to SM by the Bay to help protect the shoreline.

Building an #SMWasteFreeFuture

The June 7 cleanup is part of SM Cares’ broader sustainability vision through its #SMWasteFreeFuture campaign, which also includes weekly cleanups at SM by the BAY. 

This May 2025, SM employee-led cleanups have mobilized a total of 279 volunteers, collecting over 4,493 kilograms of waste—highlighting their firm commitment to keeping our coasts clean on a weekly basis. These sustained efforts contributed to creating a safer, more enjoyable coastal spaces for customers, while encouraging a stronger culture of environmental volunteerism.

SM Cares’ Coastal Cleanup also supports and aligns with several United Nations Sustainable Development Goals (SDGs), most notably SDG 14: Life Below Water, by directly reducing marine pollution and protecting ocean ecosystems. It also contributes to SDG 13: Climate Action, by raising environmental awareness and promoting community-led climate resilience, and SDG 17: Partnerships for the Goals, through its collaboration with LGUs, NGOs, schools, and communities.

With two more major cleanups planned for the year, SM Cares remains determined in its mission to inspire Filipinos to take action—one shoreline at a time. For more stories and updates on how you can be part of the movement, visit http://www.smsupermalls.com/smcares or follow @OfficialSMCares on social media. 

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SM Prime’s Hans Sy champions private sector leadership in disaster resilience 

On By Jennifer PagalilauanIn CSRLeave a comment

A group of people sitting in chairs AI-generated content may be incorrect.

Hans Sy speaking in the 8th Session of the Global Platform for Disaster Risk Reduction (GP2025), organized by the UN Office for Disaster Risk Reduction and co-chaired by the Government of Switzerland.

SM Prime Holdings, Inc. (SM Prime) Executive Committee Chairman Hans Sy reaffirmed the vital role of the private sector in disaster risk reduction (DRR) during the 2025 Global Platform of the United Nations Office for Disaster Risk Reduction (UNDRR), held in Geneva, Switzerland. 

Representing the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience,” Sy underscored how businesses can help drive scalable, science-based resilience solutions.

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

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Sy underscores the need for policies, incentives, and institutional support to scale up disaster risk reduction investments at the UNDRR Global Platform 2025.

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks. 

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

SM Mall of Asia Complex: A benchmark in resilience and innovation | Philippines Graphic

The SM Mall of Asia Complex features a higher seawall and elevated design to guard against rising sea levels. (Inset) Deep, wide drainage channels—large enough to fit two buses side by side—further protect the area from storm surge flooding.

Call to scale resilience investment

To expand DRR financing, Sy called for enabling mechanisms that combine policy support, institutional cooperation, and targeted incentives. “From the standpoint of the private sector, financial, non-financial and regulatory incentives are among the most effective ways to accelerate investment in resilience,” he noted.

His remarks underscored the importance of collaboration, innovation, and long-term thinking in building resilient communities. SM Prime’s leadership in DRR continues to set a benchmark for sustainable development in disaster-prone regions.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

Strengthening disaster preparedness: SM makes the Incident Command System possible

On By Jennifer PagalilauanIn StoriesLeave a comment

SM Supermalls conducts Incident Command System workshops to strengthen emergency response through structure, coordination, and accountability.

In a country like the Philippines, where typhoons, earthquakes, and other natural calamities are part of the norm, resilience is not just a necessity but a way of life. Ranked consistently high in the World Risk Index due to its location along the Pacific Ring of Fire and the typhoon belt, the nation faces challenges that demand coordinated, forward-thinking approaches to disaster preparedness and response. 

Among those leading the way is SM Supermalls, whose commitment to resilience continues to evolve through investments in systems that safeguard not only business continuity but, more importantly, the communities they serve.

Disaster resilience in the private sector has become increasingly crucial. Corporations have the capacity to create ripple effects both in terms of operational continuity and their influence on surrounding communities. For SM, a sustained and risk-informed approach to resilience ensures that when emergencies strike, response is swift, coordinated, and grounded in tested protocols.

A key initiative in this approach is the company’s very own rollout of the Incident Command System (ICS). Designed to provide a standardized structure for managing emergency response, the ICS originated in the United States and is widely recognized as an on-scene, all-hazard incident management concept. Through its unified hierarchy and clearly defined roles, the ICS ensures that different responders—from government agencies to private security teams—can act in sync. This leads to more efficient resource management, better communication, and a higher degree of accountability during high-pressure situations.

As part of the initiative, SM regularly implements emergency preparedness drills across its network of malls and consistently participates in nationwide efforts for disaster preparedness, such as the annual fire and earthquake drills led by the Bureau of Fire Protection (BFP). These efforts are complemented by support for the quarterly Nationwide Simultaneous Earthquake Drills led by the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC). These exercises include both employees and tenants, creating a culture of readiness that extends beyond corporate boundaries.

In addition, 79 SM Supermalls have been certified under the Business Continuity Management Systems—a reflection of the company’s structured and systematized approach to disaster risk reduction and recovery. This level of certification not only reflects internal diligence but also sets a benchmark for the broader business sector.

SM also has a dedicated resilience center, which operates as a centralized communications hub during large-scale disruptions. This facility coordinates with all SM malls to ensure rapid information flow and streamlined decision-making in the event of a national emergency.

SM’s collaborative approach to disaster resilience was also demonstrated during the 2024 Asia- Pacific Ministerial Conference on Disaster Risk Reduction in Manila. On the last day of the conference, SM City Clark became the focal point of an ICS demonstration attended by the United Nations Office for Disaster Risk Resilience and foreign delegates.

The event showcased a unified response involving mall management, the Clark and Angeles municipalities, the BFP, OCD Region 3, and NDRRMC. Together, they enacted coordinated procedures designed to enhance public safety, offering an up-close look at how integrated disaster response works in a real-world environment.

In preparation for the site visit, SM Supermalls partnered with ARISE Philippines, the Private Sector Alliance for Resilient Societies, to conduct an ICS workshop alongside the OCD. This training brought together heads of operations, human resources, security, and Information Technology from SM City Clark and nearby locators such as Park Inn Hotel. Facilitated by experts from the BFP and the Philippine Army, the workshop provided hands-on training in ICS protocol, further reinforcing the company’s commitment to capacity-building at the local level.

Participants of the Incident Command System workshop learn the chain of command and roles essential for managing emergencies.

The Incident Command System is showcased in an emergency simulation at SM City Clark during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction.

Public and private sector teams implement the Incident Command System as the Bureau of Fire Protection showcases high-angle rescue at SM City Clark.

SM’s vision for resilience is expansive and continuous. Following the success of the Clark initiative, the company is now preparing to roll out the next phase of ICS workshops, beginning with SM Mall of Asia and expanding to regional malls across the country. This nationwide implementation reflects a long-term strategy that prioritizes safety, community cohesion, and operational readiness.

“By investing in frameworks like the ICS, SM Supermalls demonstrates that resilience is not a reactive measure but an ongoing commitment,” said SM Supermalls Vice President Engr. Liza Silerio. “In a landscape defined by environmental vulnerability, this commitment provides not only peace of mind but a tangible sense of preparedness for employees, tenants, and the public at large.”

Through proactive strategies and sustained partnerships with government and civil society, SM is building more than safe spaces. It is also cultivating a culture of resilience that empowers people and protects communities in the face of any uncertainty, reiterating its commitment to promoting a more disaster-ready Philippines.

7 Ways SM Supermalls is Making Earth Day, Every Day

On By Jennifer PagalilauanIn CSRLeave a comment

SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living.

“Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future.”

Here are 7 sustainable ways SM is turning its pledge into everyday impact—and how you can take part:

1. Plug in Your EV—for Free

With 123 EV charging stations across 69 malls, SM has disbursed over 14,500 kWh of clean electricity to electric vehicle users, with 50 more chargers planned in 2025. It’s free, easy to access, and part of SM’s commitment to low-emission mobility.

An electric vehicle charges at SM North EDSA’s Electric Vehicle Charging Station—one of 123 across 69 SM Supermalls nationwide.

2. Walk into Solar-Powered Spaces

SM currently operates 47 malls and properties with solar installations, generating 27.6 GWh of clean energy in 2024 alone—the equivalent of removing over 4,100 cars off the road. With a goal of 100MWp rooftop solar capacity by 2027, more solar rollouts are planned for 2025.

SM City Tanza powers up with 2,286 solar panels, generating a peak capacity of 1,257.30 kW—part of SM Supermalls’ commitment to clean and sustainable energy.

3. Experience Greener Malls with Natural Lighting

From Sky Gardens and skylights that allow natural light to brighten spaces and reduce electricity use, to LED lighting and motion sensor escalators, every corner of the mall is designed with energy efficiency in mind. SM also contributes 110 MW of capacity to the DOE’s Interruptible Load Program.

Natural light streams through the skylights of SM Supermalls, helping reduce electricity consumption while creating a bright, welcoming space.

4. Support a Waste-Free Future

Launched in 2023, SM’s #SMWasteFreeFuture campaign enforces proper waste segregation across all mall tenants through RDC (Recyclable, Disposable, Compostable) bin systems. Internally, SM is also building a culture of sustainability among employees, proving that change starts from within.

SM employees lead by example as they properly segregate waste using the RDC (Recyclable, Disposable, Compostable) bin system—showing that building a #SMWasteFreeFuture starts from within.

5. Turn Trash into Treasure at Trash-to-Cash

Held every first Friday and Saturday of the month, this recycling market has helped exchange over 1 million kilograms of recyclables annually across SM malls nationwide. Visitors can bring paper, plastic, metal, or even old appliances—and exchange them for cash.

Students weighs recyclables during SM Cares’ Trash to Cash, showing that small actions can lead to a greener future.

6. Recycle Smarter with Plastic and E-Waste Collection

Drop off used plastics at 15 participating SM malls and e-waste bins at Cyberzone areas nationwide. So far, these programs have diverted 63,874 kg of plastics and over 11,000 kg of e-waste from landfills—thanks to partnerships with Friends of Hope and Smart/PLDT.

Mall customers drop off used plastic wastes at SM’s Plastic Collection Program—proving that small actions can lead to a cleaner, greener future for all.Unused and damaged electronic items are being let go through SM’s E-Waste Collection located at Cyberzone.

7. Join Coastal Cleanups that Protect Our Seas

In 2024, over 27,000 volunteers across 15 SM malls helped collect more than 157,000 kg of trash from coastlines and waterways. SM also initiates weekly and quarterly coastal cleanups, proving that when communities work together, the ripple effect reaches far and wide.

SM Bataan employee volunteers during the International Coastal Cleanup, working together to help protect our oceans.

From recycling programs to coastal cleanups, solar panels to EV charging stations, every small act adds up. And at SM, Earth Day isn’t just April 22—it’s every day. 

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SM Prime prepares for a resilient future 

On By Jennifer PagalilauanIn StoriesLeave a comment

The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”?

As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc. (SM Prime), the leading integrated property developer in Southeast Asia, continues to reinforce its commitment to disaster resiliency and heightened climate action. 

The role of education

To increase the capacity of readiness within the institution and its communities, SM Prime continues to advocate for emergency preparedness and the general public’s continued education. 

SM Cares, SM Prime’s foundation arm, facilitates the annual Emergency Preparedness Forum to help mallgoers learn about emergency procedures, putting importance on staying calm to reduce panic and anxiety, basic first aid, life-saving techniques, and preparing senior citizens and persons with disabilities (PWD) in an actual emergency. 

Seniors and Persons with Disabilities (PWDs) are vulnerable during emergencies and disasters because of anxiety, health, and mobility limitations.

As the largest and fastest-growing residential sector developer, SM Development Corporation (SMDC)’s disaster preparedness training, Ready to Rescue, covers essential topics from fire and earthquake drills to water safety and first aid training programs to help residents face an emergency should it arise. 

SM Development Corporation (SMDC)’s first aid and water safety training help residents respond effectively until first responders arrive.

Through SM Prime’s role within the Private Sector Alliance for Disaster Resilient Societies Philippines (ARISE-Philippines), training and education opportunities on disaster risk reduction and resilience are made more accessible within the local network. 

Together with ARISE Japan and India, two of the largest in the global community, knowledge sharing on the latest technologies in disaster risk reduction helps toward understanding large-scale disaster prevention and identifies opportunities for further improvement and response.

ARISE India, Japan, and the Philippines during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR).

Collaborations for the climate

In a Climate Fresk Workshop with The Transmutation Principle, SM Prime, together with host SM Hotels, gathered friends from the corporate and non-profit sustainability space to learn more about the science behind climate change–its drivers, mechanisms, and consequences–including mitigation, adaptation, and circular economy principles.

Sustainability champions from corporate and non-government agencies together for a Climate Fresk Workshop at the SMX Convention Center Aura.  

“It was an exciting and valuable experience for us, given our advocacy for climate change resilience. The workshop succeeded in making it more accessible and relatable, particularly for individuals who are already aware of its effects on their respective industries,” says Oscar M. Lopez (OML) Center participant Charmaine Vitan. 

The gamified workshop originated from a French non-profit organization and is based on the Intergovernmental Panel on Climate Change (IPCC) reports. Facilitated by local Philippine Freskers, it teaches the fundamentals of climate science – mapping key interdependencies between nature, biodiversity and human activities to ‘solve’ the complex narrative of climate change. The workshop was held at the SMX Convention Center Aura. 

“It invited everyone–not just one sector–to collaborate and participate in fields of knowledge that are seemingly not connected at all. To quote a groupmate, the immediate causes and effects of market actions are clear, but the bigger picture is clear when we collaborate with one another,” says World Wide Fund for Nature (WWF)-Philippines participant Joaquin Campos. 

Building a resilient tomorrow 

Always ahead of the curve, SM Prime strategically looks beyond the current industry needs and focuses on what can reduce risk and build long-term value. 

For SM Prime, an Environmental, Social, Governance, and Resilience (ESG + R) strategy ensures that the company is building for the security of future generations. SM Prime continues to focus its efforts on infrastructure resilience, disaster risk management strategies, readiness and swift response, and capacity building to create institutional readiness and help educate and shape public awareness. 

“Resilience is a way of life. It is a commitment to ensure that we act on our responsibility to care for others so that no one is left behind,” said Mr. Hans Sy, SM Prime Executive Committee Chairman. 

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SM Prime Executive Committee Chairman Hans Sy addresses members of ARISE Philippines during the first annual general meeting for 2025. 

How SM Prime continues to create meaningful change for cleaner seas and oceans 

On By Jennifer PagalilauanIn CSRLeave a comment

A group of people walking on a sidewalk AI-generated content may be incorrect.

As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.

The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity. 

SM City Tanza volunteers join a Philippine Coast Guard coastal cleanup, demonstrating SM Prime’s environmental commitment.

SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems–it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact.

And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems.

Understanding the intricate relationship between waste and climate change, SM has been helping to address the solid waste crisis not only because it pollutes our waters but also because it contributes significantly to greenhouse gas (GHG) emissions. Landfills filled with organic and plastic waste emit methane, a potent GHG far more destructive than carbon dioxide in accelerating climate change. Through proactive cleanup activities and robust waste management initiatives, SM addresses this issue head-on, significantly reducing environmental harm while mitigating its impact on the global climate.

SM’s continued success in its advocacy stems from the collective strength and cooperation of its diverse business units. This synergy allows the organization to extend its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring.

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Part of SM Prime’s success in its cleanup initiative can be attributed to its employees and countless volunteers, who help ensure that all of its efforts are comprehensive and long-lasting.

Collaboration lies at the heart of SM’s environmental initiatives. Recognizing that achieving cleaner oceans requires collective action, SM consistently partners with government agencies, local governments, and international organizations. Frequent collaborators include the Department of Environment and Natural Resources (DENR), various local government units (LGUs), and global groups such as Ocean Conservancy, particularly for the annual International Coastal Cleanup (ICC).

ICC 2024 represented a significant milestone for SM’s participation in the initiative, celebrating its 10th consecutive year of engagement while also being its largest to date, activating 15 SM malls nationwide and drawing an extraordinary turnout of 23,320 passionate volunteers. This record-breaking participation highlights SM’s growing influence and underscores the expanding public enthusiasm for protecting our oceans.

Committed to maintaining this momentum, SM continues to sustain its cleanup efforts through consistent engagement. At SM By the Bay, regular monthly cleanup activities have been ongoing since January 2025, demonstrating SM’s commitment to lasting environmental care.

Looking ahead, SM invites the community to participate in its upcoming significant cleanup drives: on June 7, celebrating World Oceans Day and Philippine Environment Month; on September 20, observing International Coastal Cleanup Day; and on November 24, empowering youth participation in the National Day for Youth in Climate Action.

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls,” said SM Supermalls President Steven Tan.

The National Resilience Council’s colloquium proves resilience thrives in collaboration

On By Jennifer PagalilauanIn StoriesLeave a comment

The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments.

Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empowering local governments, AAC promotes collaborative efforts to build safer, more resilient communities.

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for civil service organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies. Baguio City Mayor Benjamin Magalong emphasized, “Baguio’s resilience journey highlights the power of collaboration and national support.” Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides. Ormoc City Mayor Lucy Torres-Gomez shared, “I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.”

At the National Resilience Council (NRC) Colloquium, local government units in the Adopt-a-City Initiative deliver a public narrative and take part in a panel discussion with leading resilience experts.

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.

A highlight of the event was the launch of the Resilience Competency Assessment (CompAss), a tool designed to strengthen local government capabilities in disaster resilience. Drawing from the NRC’s mission, the colloquium underscored the power of multi-stakeholder collaboration in driving transformative change. By bridging sectors and promoting innovation, the NRC and its partners are paving the way for a resilient Philippines.

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.

From Bin it Right to #SMWasteFreeFuture:How SM minimizes landfill impact

On By Jennifer PagalilauanIn CSRLeave a comment

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.

The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste. 

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone–from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”

To learn more about SM’s solid waste management initiatives, visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management.

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

On By Jennifer PagalilauanIn CSRLeave a comment

Over 12 million kilos of recyclables collected in 2024.

Every first Friday and Saturday of the month, SM Supermalls transforms into a sustainability hub through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.SM employees and tenant partners join in by bringing piles and bags of recyclable waste.

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.