A Feast of Flavors Awaits at SM City Zamboanga

Zamboanga, la mesa ya listo! 

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

  • The Matcha Tokyo 

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

  • Nanyang 

Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

  • Tonala 

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

  • Bambas by Chef Mick 

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.

  • Brique Modern Kitchen 

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape. 

The Main Spread: Serving Your Mains

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

  • Botejyu 

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

  • Ettas Cucina + Bar

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.

  • Palm Grill by Chef Miggy 

Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.

Sweet Endings: A Room For More

No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.

Don’t forget to like and follow @smsupermalls on social media or visit http://www.smsupermalls.com for the latest updates and events!

SM MEGAMALL INTRODUCES MORE “FIRST IN PH” BRANDS THIS 2026

More brands, more firsts, more reasons to be at SM Megamall

MANILA, Philippines, 2 March 2026 – 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said. 

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak’s Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time at your most loved mall, SM. 

 6 Pet-Friendly Food Destinations in SM City Manila To Munch on Good Food With Your Furbaby  

For pet lovers, there’s nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.  

  1. Dig into classic Filipino comfort food at Max’s Restaurant

A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat. 

Their All-Beef Kare Kare is also a crowd pleaser with its sumptuous serving of tender beef cuts such as chunks, oxtail, and tripe, slow-cooked in a luscious, thick peanut sauce. It’s typically paired with a medley of vegetables such as eggplant, string beans, and banana blossoms, and served with Max’s signature sautéed bagoong (shrimp paste) on the side. With pet-friendly seating, Max’s Restaurant is the perfect place for a hearty family meal where even your pup or feline friends get to tag along for fun. 

2. Treat your palate to mouthwatering meats at Scorched Smokehouse

If you’re into smoky goodness and chill vibes, Scorched Smokehouse is a top pick. Known for its American-style smoked meats, this Filipino restaurant chain features a mouthwatering selection of pork ribs, USDA beef, pulled pork, and chicken. Their meats are slow-smoked for up to 12 hours using imported hickory wood chips, hence their exceptionally tender and flavorful dishes. Try their overload meals that include combos such as creamy and savory white pasta, smoked meat, java rice, and a dessert bar. The fan-favorite Scorched Iced Mocha is also a must-try, a perfect sip to shrug off the heat of Manila’s warm afternoons while chilling with your furbaby. 

3. Experience modern Filipino dining at MESA 

At MESA, traditional Filipino cuisine is given a contemporary twist. Their signature Pinatayong Manok is renowned for its creative presentation, featuring a whole chicken that is marinated, boiled, and deep-fried until golden brown. This succulent dish is presented in an upright position at your table, which makes for an eye-catching centerpiece. Aside from its visual appeal, it’s a popular choice among diners for its crispy skin and tender meat, along with their flavorful Tinapa Rice, which adds a smoky flair to every meal. MESA welcomes pet parents to dine in style and comfort with its cozy ambiance and delectable dish offerings that are sure to delight diners and their pets alike.

4. Tuck into heritage recipes that hit the spot at Classic Savory  

Enjoy a nostalgic dining experience that blends tradition and comfort at Classic Savory. This cherished Filipino restaurant chain is known for its signature fried chicken and diverse selection of Filipino-Chinese dishes. Crowd-pleasers include the tender and juicy Classic Savory Chicken, crispy Shanghai Rolls, and a hearty serving of Fried Rice. For dessert or a refreshing drink, their Iced Coffee Jelly and Savory Tropical Cooler offer the perfect sweet touch. As a pet-friendly space, Classic Savory makes it easy for you to enjoy their delicious dishes without leaving your furry friends behind.

5. Have a taste of Thailand at Khao Khai Thai Chicken House

Craving Thai cuisine with a modern twist? Khao Khai Thai Chicken House brings the bold, Bangkok street-style flavors to Manila with its famous authentic Isan (Northeastern Thai) cuisine, comforting rice meals, and vibrant atmosphere. Its signature Gai Tod (Thai Fried Chicken) is a cult favorite and is celebrated for its crispiness and juiciness inside out. For a more authentic Thai street food experience, pair the Gai Tod with the tangy Som Tam (papaya salad) and cool off with the beloved sweet and creamy Thai Milk Tea. Khao Khai welcomes your furry companions while you dig into their flavorful dishes.

6. Beat the heat with the sweetest treats from Bebang Halo Halo

Wrap up your foodie bonding session with your pets with a cool and classic treat from Bebang Halo Halo. Known for its unique flavors and generous servings, their version of the beloved Filipino dessert is perfect for sharing (or not!). Its crowd favorite is the Presidential Halo Halo, which offers a delightful mix of premium ingredients such as leche flan, sago (tapioca pearls), ube halaya, sweet corn, and more. What makes this stand out among other desserts is its frozen milk base, which provides a creamier texture compared to traditional shaved ice. Bebang offers you a sweet escape on hot days with its rich, creamy, and innovative takes on the classic summer cooler.

SM City Manila is making it easier and more enjoyable than ever for pet owners to dine out with their beloved furry companions. With a growing lineup of pet-friendly food destinations, your next mall visit can be both a culinary treat and a bonding moment with your furbaby. Discover more pet-friendly food spots, pet essentials, and more for you at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit http://www.smsupermalls.com or follow @smsupermalls on social media.

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SM Supermalls #NewEraOfUniqueFinds

Curated for your best life, SM Supermalls’ New Era of Unique Finds elevates every shopper’s experience as the ultimate destination with lifestyle and special offerings. We bring together a curated selection of exciting finds to suit every taste. From must-have collectibles and trendy finds to delicious bites, pet essentials, stylish outfits, chic accessories, and practical everyday picks — discover all the treasures worth adding to your haul. Uncover your next unique find at SM Supermalls. For more information, visit http://www.smsupermalls.com or follow @smsupermalls on social media.

Explore the New Wave of Shopping and Dining at SM North EDSA: New on The Block and Beyond

SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.

Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.

Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.

Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit http://www.smsupermalls.com or follow @smsupermalls on social media.
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SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.