Tag: business

TRABAHO O NEGOSYO LAUNCHES at SM MOA

On By Jennifer PagalilauanIn press-releaseLeave a comment

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.  

“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” – JORGE WIENEKE of Tokyo Tempura

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” – MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision.

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location. 

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila 

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.

Vinta Market sets sail at the newly opened SM City Zamboanga, championing local MSMEs

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The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

SM Supermalls executives  and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy;  DTI Assistant Regional Director, Maridel Dengal;  and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination, bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities 

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As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program. 

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform. 

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Strong 2025 Performance, By the Numbers 

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired on the spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment. 

Reputable and prestigious employers from PMAP’s network, like BDO, Coca-Cola, and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA. 

Zamboanga City Opens the Year with an Exclusive Job Fair 

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from  9:00 AM to 4:00 PM at the Zamboanga City Coliseum. 

Held in partnership with the Public Employment  Service Office – Zamboanga City (PESO) and the Department of Labor and Employment Region IX  (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services. 

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals. 

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000  applicants, with more than 4,000 registrants already signed  up through PESO as of this week. 

As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration—supporting inclusive growth in the region. 

More Opportunities This Year 

With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community, and one future at a time. 

Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs

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Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

MANILA, Philippines, 26 January 2026 — Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs).

Through its SM for MSMEs program, SM Supermalls empowered 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in March 2024, the program has supported 2,288 unique MSMEs, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large-scale trade fairs, SM Supermalls worked closely with key partners, including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitor,s to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands. 

LEFT PHOTO:(L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces. 

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy. 

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth. 

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers- will host and support a new slate of MSM-focused events. 

DTI Region IV-A Coco Festival Food Fair

January 14–20, 2026 | SM City San Pablo

Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar

Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar

January 28–February 10, 2026 | SM La Union

A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.

As SM Supermalls moves into 2026, SM for MSMEs continues to evolve as a scalable growth platform—transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.

SM Supermalls spotlights MSME growth this February with longstanding partners DTI, Philstar, and Go Negosyo

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February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle. A longtime collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

Fortune ranks TP among the top 10 World’s Best Workplaces 2025

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TP in the Philippines continues to strengthen its role in supporting national growth by providing opportunities and livelihood to Filipinos as one of the country’s largest private employers, currently with over 60,000 employees. The photo shows Rahul Jolly, the company’s Chief Executive Officer (standing 4th from right, back row); and Jeffrey Johnson, Chief People Officer (first from right, back row), with TP employees. 

Manila, Philippines — TP (formerly Teleperformance) in the Philippines, a leader in digital business services, today announced it was named one of the top 10 World’s Best Workplaces™ in 2025 by Great Place To Work® and Fortune magazine. This is the fifth consecutive year that TP has been named to the world’s top employer list.

TP in the Philippines has approximately 60,000 employees who are part of the company’s large network of nearly 500,000 employees worldwide.

TP is among 25 global leaders in the 2025 Great Place To Work list and was selected based on rigorous analytics and confidential employee feedback. TP employees worldwide assessed the company on its efforts to create a great workplace, positively impact global communities, and how generously and thoughtfully they support employees with personalized support. 

“Being recognized for the fifth consecutive year as one of the World’s Best Workplaces is a testament to the incredible people who make up TP,” said Rahul Jolly, CEO of TP in the Philippines. “This award reflects the passion, resilience, and excellence our employees bring every day, creating an environment where innovation, empathy, and personal growth thrive. As we embrace the future of work, it’s their dedication and spirit that truly define who we are and drive our success.” 

TP in the Philippines Chief People Officer Jeffrey Johnson emphasizes how the organization continues to build a thriving community workforce, having been operating in the Philippines for nearly three decades. “We are deeply grateful to all our employees for making TP once again a Great Place to Work. The trust our employees place in us reinforces our commitment to nurturing a workplace where people feel valued, included, supported, and empowered to grow,” adds Johnson.

TP fosters an award-winning, people-first culture where talent and technology work together. TP’s experts are powered by emotional intelligence (EI) and enabled by artificial intelligence (AI), working in orchestration to deliver results that are faster, more personalized, and safer for clients and their customers. This is made possible through ongoing training at TP, which empowers team members to deliver superior experiences, combining human warmth with technological precision. The company also offers global leadership development programs for employees and activities to cultivate team bonding, like sports clubs and the For Fun Festival, an annual talent competition that unites thousands of employees worldwide to celebrate creativity and connection. 

“The powerful impact of these great companies on our planet is a sacred trust,” said Michael C. Bush, CEO of Great Place To Work. “Of the more than 9 million employees surveyed, more workers at these remarkable companies say their company trusts them and wants them to grow as people and professionals. These economic powerhouses also strengthen the communities where they operate and are leaving behind a better world than the one they inherited.”   

“The World’s Best Workplaces list casts an important spotlight on what employees believe are today’s exceptional workplaces, companies and organizations where they feel trusted, empowered, and energized to do their best work,” says Alyson Shontell, editor-in-chief of Fortune.

The World’s Best Workplaces™ 2025 list is just the latest accolade TP has received for its award-winning workplace culture. Earlier this year, TP received Great Place to Work® certifications in 69 countries and was recognized among the top Best Workplaces in Asia, Europe and Latin America. 

Employees actively participate in company-wide advocacies that promote a culture of belonging and inclusion. Seen in the photo are TP in the Philippines employees joining this year’s Pride March organized in Quezon City.

Employees freely contribute and volunteer to TP’s community partner programs during their free time, giving them the chance to participate and give back through meaningful causes. In the photo, employees join the nationwide Brigada Eskwela campaign, which readies public school classrooms for students before the start of the school year.

ABOUT TP IN THE PHILIPPINES

Teleperformance in the Philippines is part of the TP Group, a global leader in digital business services that consistently seeks to blend the best of advanced technology with human empathy to deliver enhanced customer care that is simpler, faster, and safer for the world’s biggest brands and their customers. The Group’s comprehensive, AI-powered service portfolio ranges from front office customer care to back-office functions, including operations consulting and high-value digital transformation services. It also offers a range of specialized services such as collections, interpreting and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, inspired, and passionate experts and advisors, spread in close to 100 countries, as well as the Group’s local presence, allow it to be a force of good in supporting communities, clients, and the environment. 

For more information: www.tp.com.

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

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Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.

PLDT Enterprise Champions Collaboration on AI and Cybersecurity for Startups at Innovation Spotlight

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In line with its mission to enable enterprises of all sizes through meaningful technology, PLDT Enterprise led the next leg of the Innovation Spotlight, in partnership with the US Embassy, Young Southeast Asian Leaders Initiative, YSEALI AMPLIFY 9.0, Women’s Alliance for Security and Peace (WASP), Fibers Collective, and Pina Beauty PH. The themed “Harnessing AI and Cybersecurity for Startups” gathered innovators, founders, and advocates to explore how artificial intelligence (AI) and digital security can work together to empower startups and strengthen the country’s innovation ecosystem.

The Innovation Spotlight series was designed to ignite collaboration among industries, innovators, and changemakers — each event highlighting practical, scalable solutions for growth and human-centered ways to use technology for progress. By fostering dialogue and discovery, the series helps leaders transform ideas into action and potential into real impact on communities and people.

This latest session focused on one of today’s most urgent and promising intersections: the role of AI and cybersecurity in driving startup success. The event brought together thought leaders including WASP Founder Captain Caroline Nacional and Joie Cruz, CEO of Limitless Lab, who shared insights on inclusive innovation and responsible technology adoption.

Empowering Startups Through Innovation and Security

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, underscored the dual importance of innovation and protection in the digital era.

“Cybercrime is no longer a distant threat—it’s here, it’s real, and it’s growing,” Ruiz said. “Startups are agile and fast-moving, but that agility must be matched with awareness and readiness. Security is not a luxury—it’s a foundation.”

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, highlights the critical role of cybersecurity and collaboration in enabling secure innovation for startups.

Ruiz also highlighted how PLDT Enterprise is helping startups leverage AI securely and ethically, while building a culture of collaboration across industries and organizations to innovate and grow together.

“Cybersecurity isn’t a solo mission. It’s a team sport. And when startups collaborate with the right partners, they gain not just tools—but trust, knowledge, and resilience to innovate boldly in the digital world,” he added.

The event also showcased PLDT Enterprise’s latest technology solutions that are helping businesses strengthen their operations, including SmartSafe, Cybersecurity Infrastructure, and AI-driven tools that enable seamless, secure, and scalable growth

Driving Collaboration and Digital Resilience

Beyond technology, the event emphasized the power of collaboration — bringing together startups, advocates, and organizations that share the goal of turning ideas into reality.
PLDT Enterprise reinforced its commitment to co-innovate with partners who bring specialized expertise to help startups integrate technology safely and meaningfully into their growth journey.

The discussions also tackled emerging industry trends such as AI-driven fraud prevention, cloud-based cybersecurity frameworks, and digital ethics, underscoring how businesses can embrace innovation without compromising trust.

A Commitment to a Safer and Smarter Digital Future

As part of its brand promise, PLDT Enterprise reaffirmed its mission to support businesses — from startups to large-scale enterprises — in embracing innovation while ensuring operational security and continuity.

Ruiz concluded: “Innovation is exciting. AI is powerful. And startups are the lifeblood of our digital future. But without security, innovation is fragile. Our goal at PLDT Enterprise is to help businesses not only build, but build securely, ethically, and boldly.”

Learn more about PLDT Enterprise’s innovations, visit https://bit.ly/pldtenterprise-ai-and-cybersecurity-pr

CCP, CFO strengthen ties to promote Philippine arts and culture to overseas Filipinos

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The Cultural Center of the Philippines (CCP) and the Commission on Filipinos Overseas (CFO) have officially forged a partnership to promote Philippine culture and the arts among overseas Filipinos, especially the youth. The collaboration seeks to deepen the understanding and appreciation of Filipino heritage among our kababayans living abroad through joint initiatives.

The Memorandum of Understanding (MOU) was signed on September 25, 2025, at the Tanghalang Ignacio Gimenez. Present at the signing were CFO Chairperson Secretary Dante “Klink” Ang II, CCP President Kaye C. Tinga, CCP Board of Trustees Teodoro “Junie” Del Mundo, CCP Vice President for Administration Jose Victor M. Gaite, and CFO Project Management Division Chief Marita Del Rosario Apattad.

“Through this exciting collaboration with the CFO, led by Secretary Klink, we are celebrating the talents and dreams of our kababayans overseas. Just like the CFO, the CCP will ensure that their stories are seen, heard, and honored around the world,” CCP President Tinga said.

“We hope to partner with the CCP in the implementation of CFO’s endeavors. Likewise, we look forward to supporting your programs as we are certain we share the same goals of promoting Filipino heritage across the globe. Rest assured that as your partner, the CFO will lend whatever resources available in the delivery of CCP’s programs for overseas Filipinos,” Secretary Ang II said.

As part of the partnership, both agencies will work together to update and enhance digital and physical cultural resources, such as the Virtual Sentro Rizal and produce educational materials for distribution to Philippine schools abroad and diaspora organizations. They will also collaborate in promoting and reproducing informational content about Filipino arts, culture, and heritage across their respective platforms and networks, and jointly implement various programs and activities.

Key initiatives for this collaboration include some of the existing programs of the agencies such as CFO’s YouLeaD Program and Virtual Sentro Rizal, alongside CCP’s Masterclass, Arts Education Programs, Thirteen Artists Awards, Encyclopedia of Philippine Art, 21AM (21st Century Contemporary Art Museum), PPO Young People’s Concert, Pasinaya Open House Festival, and Cultural Exchange Programs. 

The two-year partnership between these institutions aims to foster a strong sense of identity, pride, and connection to Filipino culture, language, and heritage among overseas Filipino communities.

For more details on and other CCP events, check out the CCP website at www.culturalcenter.gov.ph and its official social media accounts on Facebook, Instagram, and TikTok. 

For more details on CFO programs, check out the CFO website at www.cfro.gov.ph

Scan to Pay with GCash and Win a Trip to the NBA China Games 2025

On By Jennifer PagalilauanIn StoriesLeave a comment

Are you a diehard NBA fan? Get ready to experience the courtside action closer to home than ever before! GCash is giving you a once-in-a-lifetime opportunity to experience the NBA China Games 2025 at The Venetian Arena in Macao. 

Two lucky winners will score 2 tickets each to watch the Brooklyn Nets and the Phoenix Suns face off live, complete with flights and accommodation. 

Your Passport to the NBA China Games

From September 22 to 30, 2025, every single transaction worth P4,000 or more that you make using GCash Scan to Pay abroad will earn you one digital scratch card. 

One lucky winner will win a set of two tickets to the NBA China Game on October 10 and a Fan Meet and Greet pass on October 11, including a round-trip ticket and accommodations. Another winner will win a set of two tickets to the NBA China Games on October 12, including a round-trip ticket and accommodations.

But that’s not all – you also have a chance to win GCash | Travel+ and GCash | Alipay+ Overseas Offline vouchers. These can be used for flights, hotels, eSims, car rentals, and in-store payments. 

To join, simply log in to your GCash app and register on the Alipay+ Destination Campaign page. Each registered user can earn a maximum of five scratch cards during the promo period, so the more you use GCash abroad, the more chances you have to win!

Effortless Travel, All-Star Style with GCash

GCash Scan to Pay makes your international trip smoother than a fast break. Whether you’re dining on street food in Thailand and Malaysia, sightseeing through the historic streets of Japan and South Korea, or shopping for the latest trends in Singapore, Hong Kong, and Macao, you can use GCash in over 80M Alipay+ merchants. Just like at home, you can use Scan-to-Pay at retail stores, food establishments, groceries, and convenience stores. 

The best part? You’ll always get real-time, competitive foreign exchange rates with zero service fees, allowing you to maximize your budget for more memorable moments. Plus, you can instantly view your wallet balance in the local currency, giving you total control over your spending without missing a second of the action. Be sure to look out for exclusive promos and deals that are only available when you use GCash Alipay+ Scan to Pay.

Using GCash to pay for your purchases is a straightforward process. Simply tap QR on the dashboard, scan the merchant’s QR code, input the amount, and confirm the payment. You may also opt to “Generate QR,” then select “Pay abroad with Alipay+,” and show your QR to the cashier for scanning. You will then get a receipt in both the Philippine Peso and the local currency.


Your next trip abroad could be your ticket to thrilling courtside action and an unforgettable travel experience. Start scanning to pay with GCash today and get a chance to win tickets to the NBA China Games 2025. 

Ready for your next trip? Download the GCash App on the Apple App Store, Google Play Store, or Huawei App Gallery. Kaya mo, i-GCash mo!

For full promo mechanics, visit the GCash app.

Per DTI Fair Trade Permit No. FTEB-236852 Series of 2025

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About GCash

GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts, respectively.