SM Prime’s Green Movement maximizes scalable sustainability through SM Supermalls

On By Jennifer PagalilauanIn UncategorizedLeave a comment

Since its launch, the SM Green Movement has demonstrated the power of strategic, collective action in effectively tackling environmental challenges to achieve one goal–the protection and preservation of the planet’s resources for present and future generations. 

Even before the industry mandate on sustainability, SM Prime Holdings Inc. (SM Prime) recognized that meaningful sustainability can only be achieved through long-term, consistent, community-driven efforts. This understanding guided the development of programs designed to evolve alongside stakeholder priorities and shareholder responsibilities. 

Leveraging the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within mall operations, actively engaging customers, tenants, and communities in its environmental journey. 

This “micro to macro” approach strengthened the SM Green Movement, unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency, and renewable energy.  

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

SM Prime’s water stewardship is anchored in long-term water management systems and conservation practices that promote a water-resilient future.  SM Supermalls pioneered water recycling in retail spaces, with early sewage treatment plants and low-flow fixtures that reduced consumption across properties.  

Energy management is another cornerstone of the SM Green Movement, where efficiency and renewable generation converge to reduce environmental impact while enhancing comfort and reliability in SM properties. The 100MWp celebrations in SM City North Edsa are a milestone of the program’s expansion of solar generation capacity across malls nationwide — a visible demonstration of how clean energy supports both climate action and everyday mall experiences. 

Shared Responsibility, Lasting Impact 

What unites these three pillars is the belief that sustainability thrives when communities are invited into the conversation and, when scaled collectively, can reshape systems. For SM Prime, sustainability is not just a corporate mandate but a shared journey that requires awareness, participation, and collective action.  

With measurable progress, growing partnerships, and visible results across waste, water, and energy portfolios, the SM Green Movement is laying the foundation for lasting change, one where sustainability becomes part of everyday life for Filipinos and communities across the archipelago. 

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.” 

SM Supermalls expands its nationwide presence for Pickleball

On By Jennifer PagalilauanIn UncategorizedLeave a comment

Pickleball continues to find its home in SM Supermalls.

Through the SM Sports and Lifestyle Center (SLC), SM expands its permanent pickleball court locations to SM Center Shaw and SM Center Muntinlupa, giving the all-inclusive sport, its athletes, and enthusiasts even more venues for their next friendly or competitive matches. Because of this, SM closed 2025 with 61 court locations across the Philippines with 37 total permanent courts—the largest among mall operators.

SM empowers the thriving local pickleball scene with maxed-out sports experiences for picklers and the active lifestyle community nationwide. Through its launch of SM Active Hub, the country’s largest sports playground, which partnered with SM SLC’s mission of revolutionizing fitness and sports engagement in the country, it encourages tournament play, friendly competition, and fun bonding moments. 

“SM launched SM Active Hub in March last year with the strong intention of giving athletes, sports enthusiasts, and even casual players alike high-quality and easily accessible spaces that can house their best sports experiences—whether that’s lighthearted fun or high adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest pickleball court locations while adding two new permanent courts in SM Center Shaw and SM Center Muntinlupa in Metro Manila is evidence that sports remains not just a strong interest, but a new way of life for our customers.”

Opened in partnership with Paloo, the pickleball court locations of SM Center Shaw and SM Center Muntinlupa boast three outdoor and four indoor permanent courts, respectively, both intuitively designed to accommodate experienced and novice players, with accessible rates.

The Home of Elevated Sports Experiences 

Through Active Hub, SM gave local picklers the ultimate spot to maximize movement and active lifestyles, meeting the athletic appetite of customers through its modular court approach. With the integration of the SM Malls Online app, players can easily sign up to be part of the community, discover upcoming events, and gain exclusive access to the best deals that maximize experiences they’ll love.

“On top of the permanent courts, we also have 24 semi-permanent courts all over the country to accommodate the maximum amount of activity our customers seek,” said San Agustin.

This holistic approach has made SM the favorite go-to pickleball hangout place for customers, almost doubling the 44 courts initially constructed through the rise of interest in the sport. Also, following strong demand and fully booked courts until the end of 2025, SM’s upcoming thrust focuses on building more permanent courts to increase its inventory to close to 80 in 2026. 

“The high volume of bookings across all our courts hints that pickleball isn’t an exclusive sport—anyone can play. And because it is inclusive and easy to learn, SM saw this as an opportunity to naturally drive active lifestyles for our customers,” said San Agustin. 

A Favorite for Maxed-out pickleball gatherings

Active Hub caters to a wide group of picklers—from competitive enthusiasts to casual first-timers looking to play or find a new and fun bonding activity with their friends. Every kind of player can find an event that encourages them to keep playing.

Out-of-the-box creative concepts like the Glow Ball pickleball event, giving the game a fun and exciting glow-in-the-dark twist, while enrichment activities such as free coached Pickleball Clinics encouraged newbies and young players to try the sport out. 

Active Hub is also home to the major competition SM Pickleball Super Series, in partnership with Toby’s Sports, running alongside local tournaments and events.

It initiated the Pickleball Power Tour with Filipino-American, world-ranked pro-athlete Lauren Mercado igniting passion for the sport among the next generation of players. The event was such a massive hit that SM will be hosting a second iteration within the first half of 2026. 

“This is a testament to SM’s desire of hosting the most creative and commercially attuned sports events that our customers can always look forward to. As long as the Filipino desire for community and activity remains ablaze, SM is determined to continually give that passion for sports a home,” said San Agustin.

Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs

On By Jennifer PagalilauanIn UncategorizedLeave a comment

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

MANILA, Philippines, 26 January 2026 — Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs).

Through its SM for MSMEs program, SM Supermalls empowered 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in March 2024, the program has supported 2,288 unique MSMEs, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large-scale trade fairs, SM Supermalls worked closely with key partners, including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitor,s to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands. 

LEFT PHOTO:(L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces. 

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy. 

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth. 

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers- will host and support a new slate of MSM-focused events. 

DTI Region IV-A Coco Festival Food Fair

January 14–20, 2026 | SM City San Pablo

Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar

Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar

January 28–February 10, 2026 | SM La Union

A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.

As SM Supermalls moves into 2026, SM for MSMEs continues to evolve as a scalable growth platform—transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.

SM Celebrates National Autism Consciousness Week with great strides in true inclusion

On By Jennifer PagalilauanIn UncategorizedLeave a comment


First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum.

SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year’s National Autism Consciousness Week (NACW).

Through its Corporate Social Responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide efforts that aimed to elevate the mall-going experience of Filipinos on the autism spectrum in accommodating spaces built to be loved.

“This year’s celebration of the NACW is a great step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the very first ‘SM Sensory Lab’–the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire to ensure every single customer finds their most loved space at SM.”

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM’s launch of a ground-breaking, innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country’s first-ever calming corner.

“Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA, and Autism Society Philippines to ensure we were making all the right considerations for something that’s never been done before,” said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardians enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming.


In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

“Something as simple as going to the cinema can be a stressful experience, not just for people on the spectrum but for their families as well. Through this effort, SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together,” said Tan.

When SM Supermalls first hosted LUSD, the initiative was a one-mall event. Now, the effort has grown to accommodate more than 5,000 participants with their families in screenings spanning multiple malls across the Philippines. This year, two new malls expanded the reach of the event with SM City BF Paranaque and SM City Butuan joining the network of SM Supermalls, hosting their own screenings.

Additionally, inclusivity measures are implemented consistently nationwide through SM Cares. Information campaigns empower empathy and greater acceptance of individuals with autism. Mall front-liners like security guards, mall tenants, and mall operations are also trained and given refresher courses on how to support customers on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative, and accommodating to our customers regardless of their needs.”

Get Your 2026 Craving Non-Negotiables  At SM Supermalls in the Metro

On By Jennifer PagalilauanIn UncategorizedLeave a comment

This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No, “this is good enough.” And more importantly, no more meals that feel like an afterthought.

SM Supermalls is starting the year by introducing new dining spots that transport you to a new era, featuring fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again.

So, before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. 

NON-NEGOTIABLE 1: Snacks Shouldn’t Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop.

  • Pizza Planet 

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

  • Shihlin Taiwan Street Snacks 

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors. 

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In 

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last.

  • King’s Feast Luxury Buffet by Buffet 101 

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens.

  • Mo-Mo Paradise 

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal.

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan.

  • Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to.

  • Thaiwadee 

When the craving is Thai, you don’t experiment… You go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that

 mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise.

  • Royal Indian Curry House Bistro 

Satisfy your curry cravings at Royal Indian Curry House Bistro, soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should.

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out.

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink; it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You don’t need a plan for this part; you’ll know when you’re hungry. And when your craving finally calls, your favorite SM Supermalls have already answered with more new spaces, new names, and better food options than ever.

No overthinking, no settling. Just choosing what feels right in the moment, and knowing there’s always something new waiting for the next time you come back.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls takes Matcha Fest nationwide

On By Jennifer PagalilauanIn UncategorizedLeave a comment

Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls, returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors have the opportunity to showcase their creativity to eager customers who want to explore the various varieties of the beloved Japanese green tea across your favorite SM malls.

Through the Matcha Fest, SM Supermalls continues to shape malls not just as spaces for shopping, but as destinations for discovery, community, and food and lifestyle experiences. As a gift to the matcha-loving community, SM levels up the celebration with a festival packed with even more matcha goodness, all thoughtfully curated, all for you.

SM J Mall, Upper Ground Level Atrium (February 1 to 15)

The first-ever Matcha Fest in Cebu at SM J Mall brings together celebrated brands such as Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. These cafes offer a modern twist to matcha, including lattes, whisked variants, and decadent desserts. The festival also features interactive experiences such as Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14.

SM City Davao, Annex Event Center (February 1 to 10)

At SM City Davao, the festival aptly named Find Your Match-a, caters to matcha-loving couples who want to celebrate the month of hearts with a cup of matcha in their hands. Exhibitors include Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and so many more. These cafes will offer a wide range of options, including Dirty Matcha for those seeking a caffeine boost, the finest Uji matcha lattes from Kyoto, Japan, and even some tropical flavors. 

SM CDO Downtown, 5th Level (February 6 to 28)

At SM CDO Downtown, tenants are gearing up for the festival with beloved local matcha shops and cafes. Matcha in different forms — sweet beverages, leche flans with matcha sauce, and even unique desserts will be offered for almost the entire month of February!

SM Podium, 2nd Level Atrium  (February 5 to 8)

At SM Podium, matcha lovers can savor exciting creations from cafes such as Betcha! By Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip. Patrons can choose from a slew of matcha and hojicha flavors while dancing to live DJ sets or shopping for accessories, perfumes, and other trinkets. 

SM Supermalls’ Matcha Fest is more than a celebration of flavor, but a toast to creativity, culture, and local businesses. The Matcha Fest is made for longtime connoisseurs and enthusiastic newcomers who want to join a growing community overflowing with love, curiosity, and a shared passion for discovering all things matcha—all for you, only at your most loved mall, SM.

Your Hard Launch Worthy Drops At SM Supermalls In The Metro

On By Jennifer PagalilauanIn UncategorizedLeave a comment

The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening.

This is no quiet reset or a low-key start; it’s a hard launch to show up, step out, and strut through the year with confidence.

Across your most loved SM Supermalls, new lifestyle and fashion spaces are opening with firsts and fresh concepts that can easily fit into your routine, giving you more places to go, more things to try, and more reasons to be out and about.

Time to show off our best selves with the year ahead!

Your Upgrades That Don’t Go Unnoticed

These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks. 

At Bath & Body Works at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not to mention, the White Barn section adds home fragrances and candles that can set the mood and instantly make any room feel nicer. 

Moments You’ll Put Out There

Some moments are meant to be seen, not just saved.

At Beyond Studio, the first in SM at the Centralwalk Basement of SM City Fairview, everyday moments turn into something you can actually bring out and show. Forget just posting, here’s three cheers to photos you can print, frame, and actually put out there.

Activities You’ll Show Off

These aren’t one-time trial activities. These are the ones you’ll actually keep coming back to, less about being performative and more about following through, because spoilers: you’ll enjoy it

  • Prime Golf

Show off your athletic side this 2026. At Prime Golf–the first premium golf simulator in SM at level 5 SM Podium, you can sharpen your swing on the simulator, aim for a hole-in-one, and indulge in premium dining. 

  • Lulou Wellness

For 2026 and beyond, it’s time to prioritize your health. Work up a sweat and flaunt a fitter, better you at Lulou Wellness–the first in SM, now opened at the 4th Level of SM Podium, a space designed for adults who take their routines seriously.

Happiness You’ll Put On Display

Sometimes the most practical things are the ones that keep you happy.

With the first POP MART in BGC at the 2nd Level of SM Aura, collecting is something you’ll proudly commit to, smiling over trinkets you pick, unbox, and keep out for display for everyone to see. 

Hard launch complete. From here on out, it’s about stepping into what works for you and letting it be seen.

As new spaces continue to open across SM Supermalls, it remains part of everyday life where errands, plans, and in-between moments already happen. There is always something new to walk into, try out, and make part of your routine.
Follow @smsupermalls on social media or visit www.smsupermalls.com to see what’s new and what’s coming next.

SM amplifies grassroots ice sports development through the third hosting of the SEA Trophy

On By Jennifer PagalilauanIn UncategorizedLeave a comment

The largest turnout and PH wins in three years signal a growing pool of future skating champions.

With the Southeast Asian (SEA) Open Short Track Speed Skating trophy’s Philippine return, SM hopes the country’s success at the international derby captures a crucial window of opportunity to further enrich local skating talent. 

Designed as an entry-level international competition, the SEA Trophy allows young and emerging skaters to compete, learn, and gain exposure on a friendly yet structured stage.

“We are thrilled with the results of the latest season of this international competition,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since its inaugural run, we’ve seen steady growth in participation, and this year marks our highest turnout yet, along with the country’s strongest medal haul to date. Coupled with the surge of interest in ice sports following the Philippines’ recent SEA Games successes, we see this as a pivotal moment to spotlight the potential of our young, emerging athletes and further strengthen support for the development of their talent.”

On its third local mounting, the SEA Trophy has registered its largest volume of participants at 90 athletes aged six to 24 years old representing the Philippines, Vietnam, Thailand, Singapore, Hong Kong, China, India, and Indonesia. The Philippines emerged with a total medal win of 12 gold, 11 silver, and 6 bronze medals.

“Most of the athletes who join are starting out on their skating journeys. With this international competition, they gain more than a chance of winning medals. They attain access to a professional arena, while competing against regional athletes, exposing them to different styles of athleticism,” said Nikki Cheng, President of the Philippine Skating Union.

Giving young, emerging athletes a home and an arena to shine

A long-time advocate of ice sports in the Philippines, SM has been home to the SEA Trophy since 2023. Mounted by SM through its Sports and Leisure Center (SLC) and SM Skating, the competition was hosted at the Olympic-sized rink of SM Skating Mall of Asia—one of the country’s most established ice sports venues.

Backed by the International Skating Union (ISU) Development Commission and the Philippine Sports Commission, the SEA Trophy also serves as a development platform that ensures global participation in ice sports while encouraging skills progression, coaching exchange, and cross-border collaboration.

“Beyond providing conducive spaces for athletes to train and compete, SM recognizes that true skill development comes from exposure to international competition,” said Silva. “Events like this put everything they’ve trained for to the test, while fostering camaraderie and sportsmanship, values that are honed only on the ice, alongside fellow athletes.”

Through this holistic approach, SM has given both emerging and competitive athletes a home that hones them into champions. SEA Games podium finisher Hans Buemio started his skating journey at SM’s skating rinks. He has gone on to qualify as the country’s first homegrown speed skater for the ISU Junior World Cup series and is preparing for the next competition in Utah. Meanwhile, emerging international skating athletes have also been honed through the SEA Trophy. Chinese skater Bingzhen Dai is also a product of the tournament and has been training in SM’s Skating Rinks for the last two years. Silva hopes that with holistic support, more emerging athletes like them can come to fulfill their potential.

“With SM, our skating industry will always have a home that provides inclusive and accessible pathways for our talents to grow and succeed. Through the 2026 SEA Trophy, we look forward to discovering our future champions and showcasing their excellence to the world.”

SM Supermalls spotlights MSME growth this February with longstanding partners DTI, Philstar, and Go Negosyo

On By Jennifer PagalilauanIn UncategorizedLeave a comment

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle. A longtime collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

Philippine International Pyromusical Competition 2026 delivers a bigger, maxed-out experience at SM Mall of Asia

On By Jennifer PagalilauanIn UncategorizedLeave a comment

The Philippine International Pyromusical Competition 2026 is back, and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed-out experience built for how Gen Z shows up, hangs out, and shares moments.

This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy.

The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment, but the night is the story. It is social, loud, and built for repeat weekends. This is not a one-and-done event. It is a weekly reset.

SM Mall of Asia continues to be the venue of choice for Gen Z, families, and friend groups. The open waterfront, easy access, and mix of food, entertainment, and hangout spots make it the go-to place for shared experiences. Families turn it into a tradition. Friends turn it into plans. Gen Z turns it into content.

Adding to the fully maxed-out experience is SM Mall of Asia’s wide dining lineup, giving guests plenty of options before and after the show. These include RICO’S LECHON, HAIDILAO, RACKS, ITALLIANIS, WATAMI, CBTL, MODERN SHANG, OLIVE GARDEN, BULGOGI BROTHERS, LECHONERIA, YAKINIKU LIKE, PEPPER LUNCH, DOHTONBORI, JATUJAK, PAIK’S COFFEE, KIWAMI, YAKINIKU KING, MAPLE TREE, DU HSIAO YUE, ROSSOPOMODORO, GERRY’S GRILL, TGI FRIDAYS, MESA, DONG WON, FELY J’S, BBQ CHICKEN, HOSHINO, CELADON, TAJIMAYA, KRAZY GARLIC, LONGHORN, and DESSERT 39.

The Philippine International Pyromusical Competition 2026 features top pyrotechnic teams from across the globe:

  • February 21. Opening Exhibition with the Philippines and Hermanos Caballer of Spain.
  • February 28. Fireworks Spectaculars of Canada versus Steffes Olig Feuerwerke of Germany.
  • March 7. LUX Factory of France against Martarello SRL of Italy.
  • March 14. Pirotecnia Minhota of Portugal facing the Pyrotex Fireworx of the United Kingdom.
  • March 21. Polaris Fireworks of China followed by the Closing Exhibition from the Philippines.

More than just a fireworks competition, this event shows why the Philippines is a destination for big, world-class lifestyle experiences. Bigger crowds. Bigger moments. Bigger energy. Your most loved mall, SM, brings it All for You with a fully maxed-out experience at SM Mall of Asia.